Connecting with your customers
Educate and inspire: Education is the key to winning your member’s hearts and minds. Keep content timely, dynamic and use language and visuals that are easily understood. Invest in offering a wide range of experiences such as virtual forums, masterclasses, workshops, webinars, podcasts and events, so members have a well-rounded and personalised experience.
Listen to your members: Listen to your members, regularly conduct surveys and polls, and be agile enough to adapt your content and experiential offerings to meet the ever-changing needs of your membership base.
Embrace virtual experiences: From digital magazines to e-newsletters, virtual forums and online ‘newsrooms,’ innovative new digital channels can open up fresh ways to engage with members, while opening up more ‘real estate’ and opportunities for commercial sponsorships and partnerships.
Celebrate your champions: Actively build your ‘tribe’ of influencers who can help attract and grow your membership base. Recognise member success, invite members to speak at events or publish their thought leadership pieces, and use the right marketing, social and PR channels to build membership advocacy.