Outbound

An outbound approach means you  actively go out to find your leads. ‘Cold calling is a typical example  of outbound lead generation. This is a sales driven approach.

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Inbound

An inbound approach encourages and invites leads to make enquiries out of their own accord. A webinar which invites people to sign up and interact with your thought leaders in a virtual event setting is a typical example of inbound lead generation. This is a marketing approach.

MQL

Marketing Qualified Leads are contacts who’ve engaged with your marketing team’s efforts, whether that be interacting on social media, visiting a website landing page, downloading an asset or signing up to a webinar or newsletter. 

SQL

Sales Qualified Leads are contacts who’ve taken actions indicating their interest in purchasing your product or service. An example of an SQL is a contact who fills out a form requesting a product demo or pricing comparison.