brand | B2B Marketing + PR

A to Z of Knowledge

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

Why entrepreneurs need to value marketing from the start-up phase

Azadeh Williams

Nov 19

Why entrepreneurs need to value marketing from the start-up phase

Marketing is critical for any venture from the outset. Why? To put it simply, you cannot grow without a customer market or ‘engaged...

How to choose the best marketing agency

Jun 11

How to choose the best marketing agency

The media and digital marketing agency landscape is saturated with choice, and it can be overwhelming to find the best marketing partner...

Creative and design thinking critical for brands in 2021 - Digital Prophet Shingy

Feb 9

Creative and design thinking critical for brands in 2021 - Digital Prophet Shingy

David Shing aka Shingy is one of the world’s most prolific digital prophets, who has over 20 years’ experience in digital, brand,...

Top marketing campaign fails and scandals of 2020

Vanessa Mitchell

Jan 4

Top marketing campaign fails and scandals of 2020

For the most part, brands have kept their heads down during 2020, knowing marketing efforts during a pandemic will fall flat unless they...