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A to Z of Knowledge
Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.
MicroStrategy: Tips on business growth
AZK Media’s Managing Director Azadeh Williams chats with Business Intelligence vendor MicroStrategy on maximising market presence in APAC.
Jessica Phillips
Sep 17, 2024
B&T feature: Judges’ tips to entering the B&T Awards
Alongside a list of judges, Azadeh Williams offers her perspective on why professionals should enter the B&T Awards.
AZK Media
Aug 20, 2024
“Trust is key”: The Martech Weekly’s Juan Mendoza on PR and Brand
AZK Media’s Azadeh Williams chats with Juan Mendoza, CEO of The Martech Weekly in this 'AZK Meets' segment.
Jessica Phillips
Jul 23, 2024
Featured in MARKETECH APAC: Top technology PR tips
In this feature interview with Marketech APAC, we deep dived into some key technology PR and communications tips to help businesses
AZK Media
May 16, 2022
Featured in Dynamic Business: Tips for growing your technology business
When it comes to investing in the right marketing and PR partner, it's all about value, not price. So what does it take to grow your busines
AZK Media
May 15, 2022
Is newsjacking a smart PR tactic or opportunism?
Is newsjacking still a genuine way for brands to inject their perspective into a current newsworthy topic?
AZK Media
May 15, 2022
IWD Feature Interview: Breaking the bias in technology
At AZK Media, we believe diversity from board level down has a profound ability to transform technology companies for the better.
AZK Media
May 15, 2022
AZK Media Founder shortlisted for B&T Women Leading Tech Awards
We are delighted to announce that our Founder and Managing Partner, Azadeh Williams has been shortlisted for B&T Women Leading Tech Awards.
AZK Media
May 11, 2022
Featured in Forbes: How to leverage AI in marketing and advertising
The team at AZK Media have been honoured to represent some of the biggest tech enterprises in the martech and adtech space.
AZK Media
May 11, 2022
Leveraging data to drive customer loyalty: trends and opportunities
Cheetah Digital's new report shows more than half of Australian consumers (63%) don’t trust social media platforms with their data.
AZK Media
Apr 20, 2022
Experts reveal what it takes to build a great modern data stack
Ignatius Bourke from Fivetran, and Rohan Persaud, from Sisense, explore what it takes to build a great data stack to improve efficiency.
AZK Media
Apr 20, 2022
Featured in Forbes: toxic habits marketers should avoid
AZK media shares key habits to avoid that can be toxic to your marketing efforts and the business bottom line.
AZK Media
Apr 20, 2022
Data analytics trends and opportunities in healthcare
The ongoing effects of the pandemic, rise of IoT and increased patient expectations for healthcare institutions to personalise their...
AZK Media
Jan 27, 2022
Featured in Marketing Mag: Why entrepreneurs need to value marketing from start-up phase
Marketing is critical for any venture from the outset. Why? To put it simply, you cannot grow without a customer market or ‘engaged...
AZK Media
Nov 19, 2021
Featured in Marketing Mag: Why marketers deserve a seat at the boardroom table
Marketing is now playing a more important role in fuelling the revenue engine of companies, given the increased sophistication of...
AZK Media
Nov 4, 2021
How to choose the best marketing agency
The media and digital marketing agency landscape is saturated with choice, and it can be overwhelming to find the best marketing partner...
Athina Mallis
Jun 12, 2021
Creative and design thinking critical for brands in 2021 - Digital Prophet Shingy
David Shing aka Shingy is one of the world’s most prolific digital prophets, who has over 20 years’ experience in digital, brand,...
Athina Mallis
Feb 10, 2021
Top marketing campaign fails and scandals of 2020
For the most part, brands have kept their heads down during 2020, knowing marketing efforts during a pandemic will fall flat unless they...
Vanessa Mitchell
Jan 5, 2021
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