Senior business leaders rely on their in-house marketing teams or agency partners to ensure consumers continue to see the company in good light, especially amid the economic turmoil and uncertainty the last two years have presented.
As the business world slowly begins regaining its equilibrium, absorbing and rebounding from the aftershock of unexpected downturns, a marketer’s job has arguably never been more important. In this article featured on Forbes, 15 Forbes Agency Council members, including AZK Media’s Founder and Managing Partner Azadeh Williams, voice their perspectives on the challenges marketers are facing this year.
“The top challenge is burnout,” Azadeh shares without hesitation. “The media and communications industry has some of the highest rates of burnout, and things are only getting worse.
“With the increasing digital pace of change, globalisation, and multiple messaging and project management channels, marketers are now expected to be constantly switched on. Add in budget restraints and intense pressure to drive leads fast, and it’s a recipe for a well-being disaster.”
Other marketing challenges experts highlighted in the feature article include:
Dealing with data depreciation
Not having a solid marketing plan
Revising keywords to reflect current conditions
Testing emerging channels
Breaking through the digital clutter
Staying ahead of the pace of change
Understanding how upper funnel activities impact lower funnel events
Rising above the noise
Quantifying ROI
Measuring and articulating business value to non-marketers
Effectively promoting content
Hiring talent
Delivering quality content at scale
Maintaining the effectiveness of your website
Read the full article on Forbes here.