With over 20 years' global experience in media, marketing and public relations, Azadeh is passionate about helping B2B companies expand into new and emerging markets.

Representing some of the fastest growing technology companies in the world, Azadeh’s focus is on innovating the agency’s integrated marketing, PR and multimedia solutions, to deliver premium results for AZK Media’s growing client base.

A former solicitor, media lecturer and international journalist (Reuters, The Times (UK), CMO Magazine and CIO Magazine), Azadeh has produced over 8,000 new stories, research insights, PR and marketing campaigns globally. This unique depth of experience enables her to market complex business concepts to attract the interest of prospects and the press.

She has been consistently recognised in leading Media, Communications and Technology Awards for marketing, public relations and entrepreneurship. In 2024, Azadeh was named PR Professional of the Year by Mumbrella and 2021, awarded B&T’s Best of the Best in PR for Australasia. Passionate about the application of AI, in 2023, she was appointed to the board of the Global AI Ethics Institute.

With more than 20 years of experience spanning business strategy, design, education and digital media, Wayne brings a unique combination of commercial thinking, creative expertise and operational leadership to AZK Media.

As Co-Founder and Business Director, Wayne oversees business operations, strategic growth initiatives, brand development and digital marketing, helping shape AZK's evolution as a specialist technology communications agency serving clients across APAC.

With a strong background in visual storytelling and content production, he has led the development of customer testimonial videos, product campaigns, executive interviews and event-based content for global technology brands.

Wayne is passionate about combining creativity, technology and strategic thinking to build stronger brands, deliver engaging customer experiences and drive sustainable business growth.

Kathryn is a multi-award winning public relations expert who specialises in B2B campaigns for fast-growth technology companies. 

For over 25 years, Kathryn has focussed on media relations, strategic communications, crisis and issues management, media training and stakeholder engagement. 

She has worked on local and international campaigns that have achieved their goals and won global recognition, including a United Nations award for excellence in public relations. 

Kathryn is the former Account Director of Recognition PR and Marketing, former Co-Founder, Co-CEO and PR Director of Media-Wize and former Senior Tech PR Consultant at BENCH PR. 

She was a finalist in the IT Journalism Awards 2024 ‘Best Corporate Content’ category for Media-Wize’s thought leadership work with Tesserent and won ‘Best campaign on a small budget’ for Code Like a Girl with BENCH PR at the CommsCon Awards 2018.

Kathryn holds a B.A. in Journalism from Deakin University.

Passionate about public relations, marketing and emerging technology, Sunny brings a fresh and creative perspective to AZK Media’s growing B2B technology client base.

Her experience spans PR, social media marketing, content strategy and business development, with a focus on understanding audiences and turning complex ideas into clear and engaging communications. A graduate of Swinburne University of Technology with a Bachelor of Media and Communication, majoring in Public Relations, Sunny supports the team across media research, content, digital marketing and client communications.

With a strong interest in AI, technology and the evolving media landscape, Sunny enjoys exploring how emerging technologies are shaping the way brands communicate, connect with audiences and build their presence in the market.

An award-winning former business, technology and financial journalist, with more than 20 years of international experience at leading media organisations and a further decade in strategic communications and public relations.

Bringing deep media expertise, extensive industry relationships and a sharp editorial instinct, they develop and deliver effective PR and communications strategies for organisations of all sizes.

Their experience includes advising CEOs and senior executives, serving as a spokesperson for one of Australia’s most recognised consumer brands, and acting as a trusted liaison between Australia’s three largest live entertainment companies and the Federal Government's arts portfolio.

Known for their tenacity, attention to detail and calm, considered approach, they combine journalistic insight with strategic communications expertise to help organisations navigate complex challenges, strengthen their reputation and tell stories that matter.

Catherine is a seasoned PR, marketing and communications professional with a background in journalism and extensive experience in the APAC region.

A former news editor of technology publication TechDay, Catherine has covered the technology industry for audiences in New Zealand, Australia and Asia. In this role, she spent years sitting across from executives and industry experts at global events and at home in New Zealand, turning keynotes, local and global trends, and product announcements, into stories that reached thousands of readers.

Now as a communications specialist, Catherine brings that editorial instinct to the other side of the table. To date, Catherine has crafted a vast volume of thought-leadership articles, case studies, press releases and broader marketing content, weaving through a foundational understanding of how to deliver against the objectives of IT and software companies, start-ups and more. She’s also produced in-depth, investigative research reports and whitepapers, humanising highly technical and niche topics, making them compelling and engaging to a broader audience.