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Core SERVICES

Project Solutions

Resources

COMPANY

Helping Technology Companies Choose the
Best PR Agency

We’ve answered key questions technology companies ask when selecting
the right public relations partner across the APAC region.

How We Work

Strategy: Stand out against the competition

Before we start a campaign, we deeply analyse what your brand needs to ‘take off to land’. Sharp positioning and messaging. A stand out PR strategy to outsmart your competitors.

Activity: Strengthen consistent market presence

Authority isn’t built through one-off launches. It’s earned through consistent visibility. We ensure you show up, month after month, in the places that influence your buyers.

Results: Focused on outcomes, not activity

We don’t measure success in outputs or vanity metrics. We focus on what matters: building visibility, credibility and sustained market presence that drives business growth.

How We Work With Tech Vendors

Understand your market and goals

Define positioning and narrative

Activate across PR, content, video and LinkedIn

Measure impact and optimise

Frequently Asked Questions

About AZK Media

What does AZK Media specialise in?
PR, inbound lead generation, content, video, event marketing and social campaigns, built specifically for B2B technology vendors who are expanding across new regions.
Who do you typically work with?
Enterprise, scale-up and high-growth tech companies that are entering new and emerging markets and wanting more regional impact.
What industries do you focus on?
Data, BI, AI, API, SaaS, cloud, martech, CX, adtech, fintech, HRtech and music tech enterprise platforms, industry associations, plus much, much more. If it's part of the B2B technology ecosystem, we know how to position it.
Which regions do you work across?
We work with B2B technology companies looking to expand across new markets, typically with a focus on the APAC region. We’ve worked with companies headquartered in Australia, New Zealand, Philippines, Singapore, US, Austria, US, Canada, and India - just to name a few.

PR & Media Relations

What makes your PR approach different?
The majority of our team are former seasoned journalists, so we instinctively understand what message will get the most media attention to resonate with prospects and the press.
Do you have relationships with media in APAC?
Of course! We engage regularly with key journalists, analysts, influencers and industry commentators across the APAC region. These relationships have been built over many years working immersively across the B2B technology ecosystem.
What type of media coverage can we expect?
Relevant, credible and laser focused to your target audience – not just media volume and vanity metrics. This includes thought leadership, commentary, case studies, research and insights and strategic announcements.
How long does it take to see results from PR?
PR is a cumulative process. While early traction can happen quickly, meaningful credibility and market presence are built over time through consistent activity.
Do you support product launches and major business announcements?
Yes! We love to support product launches, funding rounds, and industry partnerships. We build momentum and impact around key business milestones.
Can you support executive personal branding?
Yes! We help define executive positioning and create content that builds credibility and visibility within industry conversations.

Video Marketing

Why is video content important to B2B marketing?
In the age of mulit-channel B2B marketing, video is an ideal platform to unveil your key insights, interviews and customer stories to your prospects.
What types of video do you produce?
We specialise in customer testimonials, executive interviews, product videos, and event vox pops. Real people and stories make a deep impact.
Do you handle video production end-to-end?
Yes! From creative concept to camera and final cut. You show up looking your best. We handle the rest.
Can video work with PR and LinkedIn?
Yes, that's the whole point! Every video we make is built to plug straight into your broader strategy – PR, content, LinkedIn, lead gen campaigns. Your content should not exist in isolation.

Inbound Lead Generation

How does inbound lead generation fit into your approach?
We produce downloadable research and insights reports and event marketing campaigns, integrated with PR and social activity to maximise inbound lead generation for your clients.
Why is inbound lead generation support from an agency critical in APAC?
We often find our clients don’t have the regional support, field resources or specialist expertise to execute wide-scale inbound lead generation activities across the APAC region. Partnering with AZK Media helps accelerate inbound lead generation as though we were a natural extension of your team.

APAC Market Entry Support

How do you support companies entering APAC?
We help define positioning, messaging and initial PR strategy that resonated with your prospects in the region. This ensures your brand resonates with prospects across APAC and stands out from your competitors.
Do you adapt messaging for different APAC regions?
Yes! The APAC market is very diverse. We tailor messaging to reflect regional nuances, while maintaining consistency with your global brand voice.
What are the biggest challenges for companies entering APAC?
A lack of local credibility, unclear market positioning and limited visibility to target prospects – all of which we tackle at full speed.
Can you support multi-country APAC strategies?
Yes! We design PR programmes that scale across multiple markets, aligned to your regional priorities.

AI Search and GEO Visibility (KEY DIFFERENTIATOR)

How is PR evolving with AI search?
Your buyers are asking AI who to trust in your category. AI pulls from the most credible, widely referenced third party sources it can find. PR done well means there’s more chance AI search engines will find and recommend your brand first.
What is Generative Engine Optimisation (GEO)?
GEO focuses on how your brand is represented in AI-generated answers and summaries, which are increasingly influencing buyer research. PR strategy is now one of the strongest influencers of GEO.
How does AZK Media’s work support AI visibility?
We create authoritative content and media signals that improve how your brand is referenced and surfaced by AI systems.
Is SEO still important?
Yes! But it now works alongside PR, content and AI visibility. Together, these channels shape how your brand is discovered and perceived.
How do PR and content influence AI tools like ChatGPT or Claude?
PR is the number one factor in AI discovery. LLMs reference the brands that have earned credibility. Strong PR and thought leadership put your brand in that conversation. We build both.

Commercial Engagement

How are your services structured?
We offer ongoing retainers for PR and integrated communications, as well as project-based services for targeted outcomes.
How are these services scoped?
Every package starts with a clear objective, defined deliverables and projected outcomes, agreed timelines, no surprises.
Do you offer flexible engagement models?
Yes! We adapt our approach based on your objectives, whether that’s a focused project or a long-term programme.
How quickly can we get started?
We typically begin with a short onboarding phase to align messaging, priorities and scope. From initial client brief to campaign launch typically takes between 3-4 weeks.
Do you work with internal marketing teams?
Of course! We often work alongside in-house teams to complement and extend their capabilities.
Can engagements scale over time?
Yes! Many clients begin with a focused initiative before expanding into broader, integrated programmes.

Measurement and Outcomes

How do you measure success?
We focus on indicators of credibility and visibility, including relevance of media coverage, share of voice against competitors, prospect engagement and increase in inbound pipeline.
Do you track leads or pipeline impact?
Where relevant, we align PR and content activity with broader marketing metrics, including inbound enquiries and prospect engagement.
What does success typically look like?
Success is reflected in stronger market presence over competitors, increased prospect engagement and RFPs, shorter sales cycles and sustained regional revenue growth.

Still Have Questions?

We’d love to understand what you’re looking to achieve and how we can support your growth journey.

The best PR doesn’t just get attention:

It makes real commercial impact.

Book a Free Discovery Call