What turns a customer into a lifelong brand advocate?
In this episode of AZK Meets, Azadeh Williams, Founder of AZK Media, sits down with Chris Johnston, Director of Regional Partnerships at Braze, to explore how brands can build stronger customer relationships through omnichannel engagement, personalisation and real-time data.
The conversation was filmed at the Australian Loyalty Association Asia-Pacific Loyalty Conference. Produced as part of AZK Media's executive thought leadership series, this interview explores why the future of customer loyalty is about creating memorable "moments of magic"—those personalised experiences that surprise, delight and keep customers coming back.