What transforms a loyalty programme from a transactional rewards scheme into an emotional brand experience?
In this episode of AZK Meets, Azadeh Williams, Founder of AZK Media, sits down with Adam Posner, loyalty specialist, at the Asia-Pacific Loyalty Conference to explore the future of customer loyalty—and why the next generation of loyalty programmes will be built on emotional connection rather than points alone.
Produced as part of AZK Media's executive thought leadership series, this conversation introduces the concept of "Joyalty"—creating planned "surprise and delight" moments that foster genuine belonging, strengthen customer relationships and build lasting brand advocacy.