Retail media is entering a new era—one where marketers can finally connect digital advertising spend with real in-store sales outcomes.
In this episode of AZK Meets, AZK Media explores how first-party data, AI and closed-loop attribution are transforming retail media from an awareness channel into a measurable growth engine for retailers and brands alike.
Produced as part of AZK Media's executive thought leadership series, this conversation examines how leading technology providers are helping retailers unlock the full value of their customer data while delivering more personalised experiences and measurable return on investment. The discussion highlights the growing role of first-party data, AI-powered insights and closed-loop attribution in proving the impact of retail media campaigns.