Most B2B companies are still approaching social media the wrong way.
In this episode of AZK Media's Walk & Talk, Azadeh Williams, Founder of AZK Media, is joined by Shrey Khetarpal, APAC Head of VaynerMedia, to explore why organic social, thought leadership and earned media are becoming essential drivers of brand visibility in the age of AI.
Filmed against the backdrop of Sydney Harbour, this executive conversation examines why today's most successful brands are no longer focused on simply growing follower numbers. Instead, they're creating content around what their audiences genuinely care about—earning attention through relevance, expertise and authentic conversations.