The APAC Trust Playbook
Download Now
Core SERVICES
Project Solutions
The APAC Trust Playbook
Download Now
Core SERVICES
Project Solutions
SnapLogic is an AI-driven, low-code/no-code Integration Platform as a Service (iPaaS) that enables enterprises to connect data, applications, and APIs across cloud and on-premises environments. SnapLogic enables organisations to unify systems and automate workflows across modern cloud and legacy infrastructure.
iPaaS
API Integration Software
Enterprise Data Integration
AI Automation
California, United States
APAC expansion (Australia, New Zealand, Southeast Asia)
While SnapLogic had strong market presence in North America and Europe, its brand visibility in the APAC integration platform (iPaaS) market was limited compared to established regional and global competitors.
Key challenges included low brand awareness in APAC enterprise integration and iPaaS markets and limited recognition among CIOs, CTOs, and Chief Data Officers (CDOs).
SnapLogic needed to establish credibility in API integration, data orchestration, and automation platforms and required a strategy to position itself as a leading AI-powered integration platform in APAC.
AZK Media built a B2B PR program designed to do three things at once: establish SnapLogic as the leading iPaaS voice in APAC, outmanoeuvre competitors for share of voice, and create content that accelerates the pipeline.
In-depth competitor analysis across APAC identified messaging gaps and media blind spots.
AZK Media developed a PR and executive thought leadership program that moved the conversation on AI-powered integration, automation, and enterprise data orchestration, positioning SnapLogic at the centre of the iPaaS conversation.
Every media placement, every piece of content and every campaign was designed specifically to target SnapLogic's prospect base of CIOs, CTOs, CDOs, and data integration leaders.
AZK Media also developed a series of customer success videos and webinar content – assets that worked across brand awareness and the bottom of the sales funnel simultaneously.
Campaigns also strenghtened SnapLogic's key cloud and data ecosystem partners, including Snowflake and AWS (Amazon Web Services).
Since launching the APAC PR program, SnapLogic significantly improved brand visibility, lead quality, and sales velocity across the region.
Key outcomes included a 196% increase in share of voice within 12 months and over 100 targeted media placements per quarter across APAC.
The campaigns were so targeted, that just one campaign led to a 2-week conversion time from PR-driven lead to sale.
SnapLogic quickly became recognised as a leading AI-powered iPaaS and enterprise integration platform in APAC, with AZK Media's PR activities strongly influence the company's multi-million dollar enterprise pipeline and customer acquisition rate.
