The APAC Trust Playbook
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Core SERVICES
Project Solutions
The APAC Trust Playbook
Download Now
Core SERVICES
Project Solutions
Sisense is a leading business intelligence (BI) and analytics platform that enables organisations to analyse, visualise, and embed data-driven insights into applications, dashboards, and business workflows. Sisense enables organisations to turn complex data into actionable insights for business decision-making.
Business Intelligence (BI)
Data Analytics
Enterprise Software
New York, United States
APAC expansion focus
Sisense had an established footprint in North America but faced challenges when expanding into the APAC business intelligence and analytics market, where competition included well-established global and regional BI platforms.
Key challenges included low brand awareness in the APAC data analytics market and limited recognition among data leaders, analytics teams, and enterprise decision-makers.
Sisense also had no established field marketing, inbound lead generation or PR ecosystem in APAC.
AZK Media delivered a fully integrated PR and marketing program for enterprise analytics software, focused on building authority, demand, and pipeline in APAC.
Key components included launching Sisense’s first flagship in-person executive event in APAC, hosted at Eureka 89 in Melbourne, with more than 100 senior data and analytics decision-makers in attendance. This event positioned Sisense as a category leader in BI and embedded analytics and created high-value relationships with enterprise buyers and data leaders.
AZK Media developed and launched Sisense’s State of Data Analytics Report, APAC edition, which was downloaded more than 600 times in the first quarter, used to drive demand generation and accelerate sales pipeline.
Co-branded webinars and virtual events with key ecosystem partners expanded Sisense's reach into data engineering and analytics audiences. Key technology partners included Snowflake and AWS (Amazon Web Services).
Global product news, data analytics thought leadership, customer success stories, and event-led content were amplified consistently to keep Sisense front of mind with BI and analytics decision-makers across APAC.
Within 12 months of engagement, Sisense achieved significant growth in brand awareness, demand generation, and enterprise pipeline across APAC.
Key outcomes included 500+ inbound leads generated from the State of Data Analytics Report, 100+ senior attendees at Sisense's inaugural executive customer event and 500+ registrations across virtual webinar series.
The success of the partnership resulted in Sisense expanding its engagement with AZK Media beyond APAC into the UK and European markets.
