The APAC Trust Playbook
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Core SERVICES
Project Solutions
The APAC Trust Playbook
Download Now
Core SERVICES
Project Solutions
Nexxen is a global advertising technology (adtech) platform that enables advertisers, agencies, publishers, and broadcasters to leverage data-driven marketing and advanced TV solutions. The platform specialises in Connected TV (CTV) advertising, Programmatic advertising via DSP and SSP, Video and omnichannel advertising and AI-powered audience targeting and measurement.
Adtech
Demand-Side Platform (DSP)
Supply-Side Platform (SSP)
CTV
Programmatic Advertising
Israel (global presence across North America, Europe, and APAC)
Australia, New Zealand, Southeast Asia (APAC)
While Nexxen had an established presence in Australia and New Zealand, its brand awareness across Southeast Asia and broader APAC was limited as it continued to grow in the region.
Key challenges included increasing brand visibility in Southeast Asia and emerging APAC adtech markets and accelerating demand among advertisers, agencies, and publisher decision-makers.
Nexxen required a strategy to scale recognition as a leading adtech platform for CTV and programmatic advertising in APAC.
AZK Media implemented a targeted B2B PR and communications strategy to position Nexxen as a leader in Connected TV (CTV), programmatic advertising, and data-driven media buying.
Key components included consistently positioning Nexxen as the reference platform for CTV, advanced TV, programmatic DSP/SSP, and AI-powered audience targeting. Executive profiling and bylined content targeted advertisers, agencies, and publishers on the CTV opportunity in APAC, the future of programmatic media buying, and AI's role in audience measurement.AZK Media earned coverage across tier-one business and technology media, advertising and adtech trade outlets, and APAC industry commentators, building authority with the decision-makers who move markets.
APAC-localised case studies, campaign assets, and sales enablement content gave the commercial team something concrete to put in front of prospects at every stage.
Joint campaigns with marquee ecosystem partners further amplified Nexxen's credibility across the advertising, media, and streaming ecosystem. Partners included The Trade Desk, VIDAA and Tubi.
Since launching its APAC PR program, Nexxen has significantly strengthened its position as a leading adtech platform for CTV and programmatic advertising in the region.
Key outcomes include 86% increase in share of voice within the first 90 days, 600+ media placements across Australia, New Zealand, and Southeast Asia and the #1 region globally for highest volume of targeted media coverage outside North America.
AZK Media's PR efforts have strongly influenced Nexxen's multi-million dollar pipeline and regional customer acquisition in the region, and Nexxen is consistently recognised as a key player in CTV, programmatic, and data-driven advertising across APAC.
