The APAC Trust Playbook
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Core SERVICES
Project Solutions
The APAC Trust Playbook
Download Now
Core SERVICES
Project Solutions
Storyblok is a leading headless Content Management System (CMS) that combines API-first flexibility with a visual editing interface for marketers and developers. The platform enables organisations to deliver and manage content across websites, mobile applications, ecommerce platforms and digital customer experiences.
Headless CMS
Content Management Systems
Martech
Retail Technology
API Software
Linz, Austria
APAC expansion (Australia, New Zealand, Southeast Asia)
While Storyblok had strong adoption in North America and Europe, its brand visibility in the APAC headless CMS and digital experience market was still emerging compared to established competitors.
Key challenges included low brand awareness across APAC CMS and martech markets and limited recognition among CMOs, CTOs, and CIOs in enterprise organisations
AZK Media delivered a targeted B2B PR and communications program designed to establish Storyblok as a leader in headless CMS, composable content architecture, and digital experience platforms across APAC.
The program focused specifically on attracting enterprise and martech decision-makers responsible for digital experience transformation, content management and omnichannel delivery.
In-depth competitor analysis across APAC identified gaps in headless CMS and composable DXP messaging. A multi-channel PR strategy included global product announcements and platform updates, executive thought leadership on CMS trends and research and insights tailored to educate APAC enterprise buyers.
AZK Media integrated key analyst and customer credibility signals, including Forrester and Gartner, along with enterprise customer stories such as Paul Smith, Chronext and the Sydney Football ClubThis strengthened trust among enterprise digital, marketing, and technology leaders.
AZK integrated PR activity with sales, field and inbound lead generation activities such as industry events and webinars.
Since launching the APAC PR program, Storyblok significantly strengthened its position as a leading headless CMS and composable content platform in the region.
AZK Media accelerated Storyblok's visibility by securing 300+ media placements across APAC in 12 months across targeted technology, marketing and industry vertical media outlets.
Every month, AZK Media consistently led the way in volume of targeted earned media coverage across APAC, compared to Storyblok's PR efforts in other regions.
As a result, Storyblok saw an 121% increase in share of voice against competitors, with media coverage strongly influencing its multi-million dollar inbound pipeline and enterprise customer acquisition rate.
