The APAC Trust Playbook
Download Now
Core SERVICES
Project Solutions
The APAC Trust Playbook
Download Now
Core SERVICES
Project Solutions
Eagle Eye is an AI-powered SaaS loyalty and promotions platform that enables retailers, travel, and hospitality brands to deliver real-time, omnichannel personalised marketing. Its AIR Platform processes thousands of transactions per second, allowing brands to execute 1-to-1 promotions, digital loyalty programs, and personalised offers at checkout.
Loyalty Technology
Retail Technology
Marketing Technology (MarTech)
AI Enterprise Software
London, United Kingdom
Australia, New Zealand, Southeast Asia (APAC)
Eagle Eye had an established presence in Australia and New Zealand, its brand awareness across Southeast Asia and broader APAC needed tobe strengthened as it expanded into new and emerging markets.
Key challenges included low brand visibility in Southeast Asia and emerging APAC markets among loyalty, CRM, and marketing decision-makers
Eagle Eye required a highly targeted strategy to scale its visibility as a the world's leading loyalty and promotions platform in APAC.
AZK Media implemented a targeted B2B PR and communications strategy to position Eagle Eye as a leader in loyalty technology, personalised promotions, and retail innovation.
Key components included positioninh Eagle Eye as the consistent go-to voice on loyalty platforms, digital rewards, personalised promotions, and AI-driven retail engagement.
Executive profiling and bylined content was produced specifically for marketing and loyalty leaders on the future of personalisation, real-time data-driven promotions, and AI's role in reshaping retail engagement.
Laser-focused PR program targeted tier-one business and technology publications, retail and loyalty trade media. APAC-localised case studies, video assets, and sales enablement content further strengthened Eagle Eye’s credibility across retail, marketing, and loyalty ecosystems.
Campaigns were further amplified through key ecosystem partners, including The Australian Loyalty Association, Braze and Google.
Since launching its APAC PR program, Eagle Eye has significantly strengthened its position as a leading loyalty and promotions platform in the region.
Key outcomes include 29% increase in share of voice within the first 90 days and 73% more media coverage in APAC than US and Europe combined in a single quarter.
AZK Media has earned 1,000+ media placements across Australia, New Zealand, and Southeast Asia, consistently positioning Eagle Eye as the number one leading loyalty platform across the region.
