The APAC Trust Playbook
Download Now
Core SERVICES
Project Solutions
The APAC Trust Playbook
Download Now
Core SERVICES
Project Solutions
Amperity is an AI-powered Customer Data Platform (CDP) and Customer Data Cloud that enables enterprises to unify, manage and activate first-party customer data. The platform is best known for its identity resolution capabilities, helping brands create a single, accurate customer view to power personalisation, retail media, and data-driven marketing.
Marketing Technology (MarTech)
CDP
Identity Resolution
AI Enterprise Software
Seattle, USA
Australia, New Zealand, Southeast Asia (APAC)
When expanding into APAC, Amperity faced strong competition from established Customer Data Platform vendors with existing brand recognition and local presence.
Key challenges included low brand awareness in APAC compared to global and regional CDP competitors and limited media visibility and analyst recognition in Australia, New Zealand, and Southeast Asia.
Amperit also was yet to established a PR, media or influencer network in the region to build credibility with CMOs, Chief Data Officers (CDOs), and marketing decision makers.
Amperity required a strategy to quickly position itself as a leading CDP for enterprise brands in APAC.
AZK Media delivered a targeted B2B PR and communications strategy designed to build authority in the customer data platform and identity resolution category.
Key components included consistently positioning Amperity as the leader in CDP, identity resolution, first-party data strategy, and retail media.
Executive thought leadership articles and commentary amplified visibility of local spokespeople, targeting CMOs and CDOs with hot discussions around AI in marketing, the post-cookie shift to first-party data, and the role of CDPs in customer experience.
AZK Media consistently secure coverage across tier-one business, marketing, and technology publications, plus targeted retail, travel, and hospitality trade media.
Customer success stories transformed into media-ready case studies, video content, and demand generation assets that worked hard across campaigns and the sales cycle.
Strategic PR campaigns with ecosystem partners expanded credibility and reach into enterprise data and marketing audiences. Partners included Databricks, AWS, Braze and Arktic Fox.
This strengthened credibility and expanded reach across enterprise data and marketing audiences.
Since launching its APAC PR program, Amperity has become widely recognised as a leading Customer Data Platform in the region.
Key outcomes included 200+ placements within the first 6 months, accelerating initial market entry. Amperity saw an 1,000% increase in share of voice against CDP competitors, placing it consistently as number one in the CDP category across multiple quarters.
Amperity is now positioned as a top enterprise CDP choice for brands across APAC and AZK Media's PR program continues to strongly influence the brand's multi-million dollar sales pipeline and customer acquisition goals.
