Content that resonates with your customer at an emotional level is a powerful way to build trust with your brand and attract an engaged audience.
Build Authentic Human Connections with Content
Why is an Emotional Connection Important?
Buying behaviour is heavily influenced by emotional triggers. Beyond price and features, buyers often have a ‘gut feeling’ when making purchasing decisions as to which option is best suited to their needs. With this in mind, you should aim to create content that provides value and also connects with buyers on a 'human' level.
By applying this layered framework, your marketing message should lead with the emotional connection, then highlight the benefit of your proposed solution and then lastly, describe your product features.
Examples of Content Marketing
What Do Our Customers Say?
The team at AZK Media are informed, passionate, innovative and always strive to deliver outstanding quality content that is highly shareable across out internal, social media and PR channels.
(former) CMO, MedicalDirector