B2B Marketing Questions
Welcome to our frequently asked questions page. Here you'll answers to some of the common concerns that B2B businesses have when looking to hire a marketing partner.
Q1. Why are clients finding my competitors over me?
Your competitors are most likely investing heavily in a healthy mix of inbound, social, content, event marketing, and PR activity, which is driving customers’ attention to them. To gain the edge, it’s time to redefine marketing and what it can do for you.
Q2. But budgets are tight right now, what do I do?
When budgets are tight in a volatile economy, it’s easy to cut marketing in an effort to save costs. But it’s businesses who rethink a smarter marketing strategy in tough times who can weather the storm. That's why we offer a solutions-based approach to marketing, so our engagement with you is benchmarked against tangible results.
Q3. I’ve had bad experiences with agencies in the past, what makes you different?
We’ve all seen agencies overcharge and under-deliver, outsourcing work to cheap junior writers, designers, or account managers to maximise their profits. AZK Media only works with you if we deeply and genuinely understand your industry, so we can maximise your profits. At AZK Media we're proud to have highly experienced talent in our team, to offer you the maximum value for your marketing investment.
Q4. How do you discover what we actually need?
A forensic analysis of your business uncovers organisational bottle necks, client problems, industry challenges, and competitive advantage. From awareness through to conversion and retention, AZK Media deep dives into your customer journey and uncovers creative ways to engage at each touch point with carefully crafted marketing and communication messages. We then build a lean, highly agile solution tailored to your budget.
Q5. What does engaging with you look like?
AZK Media’s approach is highly pragmatic yet personalised. Once we identify the solution and campaign project you need, our dedicated team works closely with you to develop a campaign strategy, we communicate and collaborate with you on a regular basis, and provide weekly work in progress report and end-of campaign analysis and reporting to ensure seamless delivery of the campaign.
Q6. Why is marketing, content and customer storytelling important to my business?
B2B business success starts with building meaningful customer relationships. Businesses that underinvest in marketing fail to understand the power of demonstrating true customer empathy with the right messaging across the right channels. Define your customer problems, refine your business narrative around why your solution solves their key industry challenges, and then amplify these messages through the right media and marketing channels. Only then can you win your customers' hearts and minds, and build a business that attracts and retains your ideal customer base.