Finance, Law + Tax
The financial services, tax and accounting and legal sectors are fast-evolving and highly competitive. If you’re serious about making your product, solution or service stand out, consult with experts who deeply understand your challenges, the technical nuances of your industry and can articulate your message to your customers with impact.
Key Business Challenges
Complex legal and regulatory landscape: Increased globalisation and the digitisation of transactions has meant many professionals are struggling to keep abreast of rapid legal and regulatory change.
Technology and innovation: Technology, data analytics and machine learning have the potential to revolutionise the finance, legal and tax sectors, yet there’s still widespread fear, distrust and slow adoption.
Mitigating risk in the age of big data: The digitisation of finance, law and tax has meant large volumes of sensitive data is now online. The challenge is managing the security and privacy of that data, while leveraging it to improve the accuracy and efficiency of client outcomes at scale.
Nurturing a successful career: Finance, tax, accounting and legal professionals face heated competition when it comes to promotions and career development, but issues such as the ‘glass ceiling,’ work/life balance, diversity and institutional bias are still very much pervasive.
Connecting with your customers
Educate and inspire: Professionals in these highly regulated sectors need evidence-based and highly practical solutions. Offer well-researched information that can genuinely help make their job easier, and service their clients better.
Demonstrate empathy: Actively engage with tax, finance and legal professionals with highly relevant, technical and intelligent content, delivered across the right marketing, social media and PR channels.
Slow but steady wins the race: Law, tax and finance professionals are relatively slow adopters when it comes to embracing a new product, service or innovation. This is why a consistent, integrated content, inbound and PR strategy that demonstrates a deeper understanding of these sectors will win over fast sales talk and quick lead gen tactics.