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MedicalDirector is Australia’s leading technology provider for the healthcare industry. Over 17,000 health professionals use MedicalDirector’s clinical platforms and 80% of hospitals use the company’s medicines information tools.

The Challenge


MedicalDirector recognised that its strong reputation as a leader in health was not reflected in its online presence. The company turned to AZK Media, to find a way to boost its brand engagement with its discerning customers of healthcare professionals, doctors, practice nurses, practice managers and pharmacists. 


The Tax Institute is the leading forum for the tax community in Australia, with a reach including a membership of 12,000 tax professionals from commerce and industry, academia, government and public practice and 40,000 Australian business leaders, government employees and students. 


The Challenge


The Tax Institute recognised that in order to attract and engage a wide audience to its new flagship event, The Tax Summit, it needed an accelerated and intensive marketing campaign. The Institute turned to AZK Media, to find a strategic way to support registration rates, while helping drive engagement in the lead up to and during the event.


ROLLER Software is a leading global provider of all-in-one cloud software for the attractions, leisure and entertainment industry. With customers across the US, UK and Australia, ROLLER provides a holistic ticketing, POS, CRM, kiosk, waiver and mailing system to help support a seamless guest experience.


The Challenge

ROLLER software recognised that in order to attract and engage a wider global audience it needed an inbound asset that added value and helped educate business owners in the attractions, leisure and entertainment industries. The company turned to AZK Media, to find a strategic way to produce an inbound asset to help the sales and marketing teams attract and retain more customers.


Bonzai is a leading Programmatic Creative Management Platform leveraged by top Fortune 500 brands. Founded in 2011, their innovative and integrated self-serve platform allows agencies and publishers like Yahoo7 and NewsCorp to create, distribute and optimise data-driven digital experience for brands like Mercedes, Ladbrokes and Westfield at scale, while enabling the creation of programmatic, display, video and native creatives.

The Challenge

Bonzai recognised that in order to attract and engage its customers in the APAC region, it needed a strategic partner that understood its global positioning and product offering, but also the nuances of the APAC region. In 2017, Bonzai turned to AZK Media, to find a way to increase brand presence in the highly competitive adtech marketplace.


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