Meet the Team

Our approach is highly immersive, and we perform as a natural extension of your team.

Whether you need to outsource all, or components of your marketing capability, we are fully flexible to meet the ever-changing needs of your business. 

Azadeh Williams

Founder, Managing Partner

With over 20 years' experience in media, marketing and public relations, Azadeh has interviewed world leaders in technology, business, law, finance, martech and adtech.  Having published over 6,000 pieces of news, research and custom content across the world, her work has appeared across global titles including Reuters, The Times (UK), Raconteur, CMO Magazine and CIO Magazine.

Azadeh has also worked with some of the world's leading technology, PR and B2B content marketing agencies, delivering integrated marketing and PR strategies for brands across the UK, US and the APAC region.

A qualified solicitor and holding a Masters from the City University London School of Journalism, Azadeh has also lectured in media law, professional news practice and business journalism at Macleay College. She is currently on the Judging Panel of the IT Journalism Awards.

Wayne Williams

Partner - Head of Brand, Business + Development

Wayne has over 20 years’ experience leading design and technology departments and transforming teams to achieve high performance results. 

 

With a background in architecture, and a seasoned senior educator in design and technology, Wayne brings a breadth and depth of technology, UX, brand design, creative asset creation, video and multi-media content capability - delivered and managed scale.

HubSpot inbound marketing certified, Wayne is also instrumental in building highly agile and transformational strategies for AZK Media’s client base.

Vanessa Mitchell

Director of Content + Communications

Vanessa has over 20 years’ experience in media, content and public relations, and was a senior news reporter for News Corp, a leading data, technology and marketing journalist for CMO Magazine and head content strategist for International Data Group (IDG).

 

A seasoned media and content specialist and editor of leading property and industry publications, Vanessa has also managed PR consultancies and grown teams, running corporate communications for multiple Government Departments and NGOs. 

 

A prolific thought leader on the entire breadth of the current B2B marketing landscape, Vanessa also hosts industry events, podcasts and round tables. 

Sharon Mridul

Content + Communications Specialist

An innovative communicator passionate about designing, communicating and marketing disruptive ways to delight audiences globally, Sharon is a journalist and content specialist who has worked for leading companies such as M&C Saatchi, Channel Nine, and MTV.

 

With a focus on strategic content marketing, Sharon has built a track record of proactive written and multi-media work including producing digital, video and audio content. 

 

Holding post-graduate qualifications in artificial intelligence, Sharon understands how to build content that reinforces innovation, disruption and digital transformation.

Want to discover how we can help your business? Contact us through any one of our channels below:

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Sydney, NSW, Australia

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