Meet the Team

Our talented team of seasoned marketers, content producers, creatives and media advisors have a proven track record of delivering exceptional results at scale. 

We work collaboratively with you to deliver tailored inbound marketing, lead generation, content marketing, media and PR solutions.

Azadeh Williams

Founder, Managing Partner

With over 20 years' experience in media, marketing and public relations, Azadeh has interviewed world leaders in technology, business, health, law, finance, martech and adtech.  Having published over 8,000 pieces of news, research and custom content across the world, her work has appeared across global titles including Reuters, The Times (UK), Raconteur, CMO Magazine and CIO Magazine.

Azadeh has also worked with some of the world's leading technology, PR and B2B marketing agencies, delivering integrated marketing and PR strategies for brands across the UK, US and the APAC region.

A qualified solicitor and holding a Masters from the City University London School of Journalism, Azadeh has also lectured in media law, professional news practice and business journalism at Macleay College. She is currently on the Judging Panel of the IT Journalism Awards.

Wayne Williams

Partner - Creative Strategist

Wayne has over 20 years’ experience leading design and technology departments and transforming teams to achieve high performance results. 


With a background in architecture, and a seasoned manager and educator, Wayne brings a breadth and depth of strategic leadership, UX, brand design, creative asset creation, video and multi-media content capability - delivered and managed scale.

Wayne is also instrumental in building creative marketing strategies and frameworks for AZK Media’s client base.

Athina Mallis

Senior Content + Communications Specialist

Athina is one of the industry's most widely read business, data and technology journalists. As the former Editor of Which-50's Digital Intelligence Unit, she oversaw a significant range of news, longform assets and inbound content for the award-winning publication.


With a focus on strategic business and technology communication, Athina has built a track record of exceptional written and multi-media work including producing video, social and podcast content. 

Voted as one of the rising stars in technology journalism at the 2020 IT Journalism Awards, Athina understands how to build content strategies that reinforce innovation, disruption and digital transformation.