Meet the Team

Our award-winning team of marketers, content leaders, creatives and media advisors
have a proven track record of delivering exceptional results. 

We work collaboratively with you to deliver tailored inbound, content,  video and PR campaigns.

Azadeh Williams

Founder, Managing Partner

With over 20 years' international experience in media, marketing and public relations, Azadeh is recognised as a leader in integrated B2B marketing and PR campaigns across the UK, US and the APAC regions.


A former international journalist, editor and publisher (Reuters, The Times (UK), CMO Magazine and CIO Magazine), Azadeh has unique insights into what makes exceptional media and marketing messages stand out. Her B2B expertise and executive network is exceptionally rare, having interviewed world leaders in technology, business, health, law and finance to produce over 8,000 pieces of news, research and custom content globally.

A qualified solicitor and prolific presenter, Azadeh was a lecturer in media law and business journalism at Macleay College and is on the judging panel of the IT Journalism Awards, Mumbrella Publish Awards and B&T Women in Media Awards.

Wayne Williams

Partner, Creative Campaign Director

Wayne has over 20 years’ international experience leading design and technology departments and transforming teams to achieve high performance results. 


With a background in architecture, and a seasoned managerial leader and educator, Wayne brings a breadth and depth of strategic leadership,  brand design, creative asset creation, video, animation and multi-media content capability - delivered and managed at scale.

Wayne is instrumental in building, managing and delivering creative and video B2B marketing campaigns end-to-end for AZK Media's client base.

Passionate about innovation, Wayne is also a seasoned technology and startup investor across the UK, US and ANZ regions.

Athina Mallis

Senior Content + Communications Specialist

With a focus on strategic business and technology communication, Athina has built a track record of exceptional written and multi-media work including producing corporate comms, video, social and podcast content. 


Voted as one of the rising stars in technology journalism at the 2020 IT Journalism Awards and best new journalist at the 2021 IT Journalism Awards, Athina understands how to build content strategies that reinforce innovation, disruption and digital transformation.

A former Editor of Which-50's Digital Intelligence Unit, Athina has a deep understanding of the nuances of producing premium B2B custom content, longform assets and inbound campaigns.



B&T Best of the Best
2021 Winner Public Relations

B&T Women Leading Tech
2021 Finalist Marketing

B&T Women in Media
2021 Finalist Marketing

B&T Women Leading Tech
2021 Finalist Entrepreneurship

B&T Awards
2021 Finalist Public Relations

B&T Awards
2020 Finalist Public Relations

B&T Awards
2019 Finalist Public Relations

Project Samples

Discover how we've helped some of the world's largest organisations achieve their media and marketing goals with our tailored solutions

The team at AZK Media are informed, passionate, innovative and always strive to deliver outstanding quality content that is highly shareable across out internal, social media and PR channels.

Robin Marchant

(former) CMO, MedicalDirector

black quote.png

Recent Work

Discover how we've helped some of the world's largest organisations achieve their media and marketing goals with our tailored solutions