Meet the Team
Our award-winning team of marketers, content leaders, creatives and media advisors have a proven track record of delivering exceptional results. We work collaboratively with you to deliver tailored PR, inbound, content, video and event marketing campaigns.
Azadeh Williams
Founder, Managing Director
With over 20 years' global experience in media, marketing and public relations, Azadeh is passionate about helping B2B companies expand into new and emerging markets.
Representing some of the fastest growing technology companies in the world, Azadeh’s focus is on innovating the agency’s integrated marketing, PR and multimedia solutions, to deliver premium results for AZK Media’s growing client base.
A former solicitor, lecturer and international journalist (Reuters, The Times (UK), CMO Magazine and CIO Magazine), Azadeh has produced over 8,000 new stories, research insights, PR and marketing campaigns globally. This unique depth of experience enables her to market complex business concepts to attract the interest of prospects and the press.
She has been consistently recognised as B&T’s Women in Media and Women Leading Technology leaders for marketing, public relations and entrepreneurship. In 2021, she was awarded the Best of the Best in PR for Australasia. A prolific presenter, Azadeh is on the judging panel of the IT Journalism Awards, Mumbrella Publish Awards and B&T Awards.
Julie Cooper
Senior Content and Communications Specialist
Julie Cooper is the Senior Content and Communications Specialist at AZK Media, helping clients across leading, global B2B businesses in technology, SaaS, adtech, healthtech, martech make an impact at the local level.
With a background as a journalist for CEO Magazine Global, and a former news reporter in New York, Julie is passionate about communicating great business stories, while helping build the profiles of corporate executives across international borders.
Julie is magic at breaking down the complex nuances of high-tech industries into easily digestible and crave-worthy content for the press and everyday consumer. Her energy is palpable and her enthusiasm for helping brands launch, grow and expand into new and emerging markets is contagious.
When she sets down her crown as the Queen of Communications, Julie loves spending time with her family, taking a barre or yoga class and enjoying everything this big, beautiful world has to offer.
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Wayne Williams
Business Director
A seasoned global design and technology leader, Wayne helps businesses generate demand in new regional markets through AZK Media’s integrated mulit-media, video marketing, digital marketing and social campaigns.
With over 20 years’ international experience leading design and technology departments and transforming teams to achieve high performance results, Wayne’s innovative approach helps businesses to save adspend, cut sales lead time and generate significant ROI.
A background in architecture, and a seasoned managerial leader and educator, Wayne brings a breadth and depth of strategic leadership, brand design, creative asset creation, video, animation and multi-media content capability - delivered and managed at scale.
Passionate about innovation, Wayne is also a seasoned technology and startup investor across the UK, US and ANZ regions.
Kelly Newton
Senior Social Media and Communications Specialist
With nearly a decade of industry expertise, Kelly has collaborated with renowned B2B and enterprise tech brands, shaping captivating content, constructing compelling narratives, and expanding their reach across earned, owned, and paid channels.
She has served as a senior account manager in prestigious PR agencies like Archetype, representing globally renowned tech firms such as Oracle NetSuite, VMware, GitHub, Domo, UTS, Clipsal Solar, Smartsheet, Cisco, HackerOne, Fortinet, and Delphix. In addition, she has held senior communications management roles within notable companies, including accounting software platform Xero.
Kelly harnesses the power of storytelling to unearth the most effective strategies for technology brands to differentiate themselves and achieve tangible outcomes. Beyond her extensive technology background, Kelly has also made significant communications contributions across diverse sectors, including education, construction, and FMCG, amplifying her versatility and adaptability in delivering impactful results.
Shruti Arya
Editorial Director, Global Corporate Content
A seasoned marketing manager and corporate marcomms leader, Shruti's customer-centric approach to problem solving helps bridge communication gaps across borders, to build exceptional marketing communications messages for AZK Media's client base..
With over a decade of marketing experience across various industries including Healthcare Technology, SaaS, Quick Service Restaurants (QSR), Education and Financial Services, Shruti's eagle eye for detail empowers campaign depth and breadth, from awareness to consideration and conversion.
Now equipped with an MBA, she enjoys applying her leadership skills to enable organisations solve real-world problems and enhance the lives of the next generation.
