Video Marketing

Video marketing is fast becoming a critical component of every company’s marketing mix. Put simply, the definition of video marketing is using the video medium as part of your marketing campaign, to promote your product or service, educate your customers and attract a growing audience.

How to integrate video into your marketing strategy

Customer testimonial video

Utilise ‘Word of mouth” marketing by asking your customers to discuss your product or service.

Written case study

Repurpose your video into a written case study for a campaign landing page.


Share your video with the press to explain to journalists how you have helped a major customer.


Embed your video into an email marketing campaign or nurture sequence.

Landing page

Integrate your video onto a campaign landing page used for capturing leads and also retargeting.

Organic & paid ads

Share your video across organic and paid social channels, with a link to an optimised website. 

Sales enablement

Embed a video link in email signatures so prospects can engage with your content as part of sales enablement efforts.

Why is video marketing important to your business?

Lead Gen

66% increase in qualified leads per year through video marketing which increased brand  awareness.


Videos are favoured highly by Google and social channels. A cadence of effective videos can help you achieve a 157% increase in organic traffic.

Sales Cycle

78% of video marketers say video has directly helped increase sales. Including video on a landing page can improve conversions.


69% of consumers say they’d prefer to watch a short video to learn about a product or service.

Examples of video marketing implementation

What do our customers say?

The team at AZK Media are informed, passionate, innovative and always strive to deliver outstanding quality content that is highly shareable across out internal, social media and PR channels.

Robin Marchant

(former) CMO, MedicalDirector

Want to discover how we can help your business? Contact us through any one of our channels below:

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Sydney, NSW, Australia

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