Video Marketing
Video marketing is fast becoming a critical component of every company’s marketing mix. Put simply, the definition of video marketing is using the video medium as part of your marketing campaign, to promote your product or service, educate your customers and attract a growing audience.
How to integrate video into your marketing strategy
Customer testimonial video
Utilise ‘Word of mouth” marketing by asking your customers to discuss your product or service.
Written case study
Repurpose your video into a written case study for a campaign landing page.
Media
Share your video with the press to explain to journalists how you have helped a major customer.
EDM
Embed your video into an email marketing campaign or nurture sequence.
Landing page
Integrate your video onto a campaign landing page used for capturing leads and also retargeting.
Organic & paid ads
Share your video across organic and paid social channels, with a link to an optimised website.
Sales enablement
Embed a video link in email signatures so prospects can engage with your content as part of sales enablement efforts.
Why is video marketing important to your business?
Examples of video marketing implementation
What do our customers say?
The team at AZK Media are informed, passionate, innovative and always strive to deliver outstanding quality content that is highly shareable across out internal, social media and PR channels.
Robin Marchant
(former) CMO, MedicalDirector
