Video Marketing

Attract, educate, inspire and grow your audience through the power of video.

Discover why video marketing is critical to your company’s marketing mix. 

How to Integrate Video into Your Marketing Strategy

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Customer Testimonial Video

Utilise ‘Word of mouth” marketing by asking your customers to discuss why they like your product or service.

Written Case Study

Repurpose your video into a written case study for a campaign landing page.

Media

Share your video with the press to explain clearly to journalists how your product or service works

EDM

Embed your video into an email marketing campaign or nurture sequence.

Landing Page

Integrate your video onto a campaign landing page used for capturing leads and also retargeting.

Organic & Paid Ads

Share your video across organic and paid social channels, with a link to an optimised website. 

Sales Enablement

Embed a video link in email signatures so prospects can engage with your content as part of sales enablement efforts.

Why is Video Marketing Important to Your Business?

Lead Gen

Businesses that have leveraged video marketing see a 66% increase in qualified leads per year with a significant increase in brand awareness.

SEO

Videos are favoured highly by Google and social channels. A cadence of effective videos can help you achieve a 157% increase in organic traffic.

Sales Cycle

78% of video marketers say video has directly helped increase sales. Including video on a landing page can also boost conversion rat.

Assets

69% of consumers say they’d prefer to watch a short video to learn about a product or service.

Examples of Video Marketing 

 

What do our customers say?

The team at AZK Media are informed, passionate, innovative and always strive to deliver outstanding quality content that is highly shareable across out internal, social media and PR channels.

Robin Marchant

(former) CMO, MedicalDirector

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