Video Marketing
Attract, educate, inspire and grow your audience through the power of video.Discover why video marketing is critical to your company’s marketing mix.
How to Integrate Video into Your Marketing Strategy
Customer Testimonial Video
Utilise ‘Word of mouth” marketing by asking your customers to discuss why they like your product or service.
Written Case Study
Repurpose your video into a written case study for a campaign landing page.
Media
Share your video with the press to explain clearly to journalists how your product or service works
EDM
Embed your video into an email marketing campaign or nurture sequence.
Landing Page
Integrate your video onto a campaign landing page used for capturing leads and also retargeting.
Organic & Paid Ads
Share your video across organic and paid social channels, with a link to an optimised website.
Sales Enablement
Embed a video link in email signatures so prospects can engage with your content as part of sales enablement efforts.
Why is Video Marketing Important to Your Business?
Lead Gen
Businesses that have leveraged video marketing see a 66% increase in qualified leads per year with a significant increase in brand awareness.
SEO
Videos are favoured highly by Google and social channels. A cadence of effective videos can help you achieve a 157% increase in organic traffic.
Sales Cycle
78% of video marketers say video has directly helped increase sales. Including video on a landing page can also boost conversion rat.
Assets
69% of consumers say they’d prefer to watch a short video to learn about a product or service.
