Public Relations and Thought Leadership
Award-Winning PR Solutions for B2B Technology Companies
With AZK Media, your brand isn’t just noticed, it’s chosen!
We empower B2B tech companies to build trust, outpace competitors and get discovered by AI-driven search tools. Backed by global journalistic excellence, deep industry expertise and proven results, we shape and deliver PR campaigns that attract your target prospects.
We’re so much more than a B2B PR company
Of course, we handle all the fundamentals: PR strategy and media relations, media training and campaign production. But we’re also future-focused and ready to help you stand out as brand discovery methods change in the age of AI. ​​​​​​
The way your prospects are finding you is changing.
The old lead gen playbook, optimising your website, running ads, setting up event booths, no longer guarantees visibility. In today's AI landscape, PR ranks as the best-performing strategy for brand visibility across AI search.
Is Your Brand AI Search Ready?
Brand visibility: What are AI search tools saying about you?
​AI-driven search platforms like ChatGPT, Gemini and Perplexity don’t just scan your website. They scan the entire internet for trusted, third-party validation.
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It’s not just: “What does your website say?”
It’s: “What does the world say about you?”
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Third party validation: Vital in the age of AI
​The more trusted, high-quality coverage your company earns across media outlets, social channels and industry platforms, the more likely AI search tools will surface your business as a reputable, recommended solution.
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Credible endorsements: Outrank keywords
​If you want your prospects to discover your solution in AI-driven results, you need more than keywords—you need credible endorsements.
PR fuels GEO (Generative Engine Optimisation): The new frontier beyond SEO
​Our expert team of former journalists turned PR professionals, will empower your brand visibility in the age of GEO, where third party credibility and endorsements trump traditional SEO keywords.
Why is Public Relations Important to Your Business?
Investing in AZK Media's PR Solutions Critical for Business Success in the Age of AI Search
PR Driving Business Growth
Maximise Visibility Over Competitors
Build Trust, Authority and Credibility
We future-proof your PR strategy to ensure your business stands out, building authority, trust and visibility that fuels business growth.
Our PR strategies amplify your presence across media, social, and AI-driven search models, securing consistent organic coverage on high-traffic, high-authority sites.
Position your business and executives as the go-to experts in your industry with newsworthy coverage and thought leadership content.
Strengthen Lead Generation
Drive Demand
Support and supercharge your lead-gen activities such as events, webinars and white papers with premium PR campaigns that capture attention and drive registrations.
Leverage customer success stories, case studies, and industry influencers in PR campaigns that spark demand and attract inbound leads.
Customer Case Study - Amperity
How a Customer Data Platform builds APAC presence and share of voice
Client
Company: Amperity
Industry: Marketing Technology, CDP, ID Resolution, Retail Media, AI-Powered Enterprise Software
Headquarters: Seattle, USA
Target Market: Australia, New Zealand, South-East Asia (APAC)
Synopsis
Amperity had established a significant presence across North America, but when expanding to the APAC region, it had low brand presence compared to its more regionally established competitors.
With the help of AZK Media, Amperity launched into the APAC region with a strategic PR program that was integrated with thought leadership, customer advocacy and inbound lead generation.
Since partnering with AZK Media, Amperity has consistently positioned itself first against its competitors, and is now perceived across the industry in APAC as the leading enterprise CDP solution.
Challenge
Breaking into a new market is never simple.
Amperity needed to:
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Establish brand recognition quickly across APAC
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Build trust with key martech decision-makers.
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Gain early media and analyst coverage to validate their entry.
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The US team had relationships in North America, but no established presence in APAC.
Results
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200+ Media placements across APAC within 6 months.
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1000% Increase in share of voice in the region, consistently leading against competitors.
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First regional enterprise client signed within 6 months.
“When launching in a region like APAC, PR is so important. It’s paramount to success. Partnering with a PR Agency like AZK Media helps you get your message and brand out there.
We believe PR has the perfect placement of channels to make that message clear about what problems you solve.
When it comes to selecting a local PR and marketing agency in the region, ensure a good fit culturally. After that, it’s all about skillset.
We selected AZK Media because they specialise in taking ideas and articulating them in a way that resonates with our intended audience, before pushing them out to market. You want someone who can push you and guide you in the right direction — it’s more important than ever.”
Billy Loizou
VP of Marketing. APAC
Amperity
Our PR Team
Our award-winning team of media advisors, marketers, content leaders and creatives have a proven track record of delivering exceptional results. We work collaboratively with you to deliver tailored PR, inbound, content, video and event marketing campaigns.
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