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A to Z of Knowledge
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Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.
How to grow your adtech firm globally
The adtech and media landscape is changing fast, and the global opportunities for growth are both exciting and challenging. At AZK...
Athina Mallis
Mar 22, 2021
What it takes to accelerate digital innovation - expert insights revealed
The recent global crisis has accelerated innovation and forced us to evolve digitally, says Nicola Millard, Principal Innovation Partner...
Athina Mallis
Mar 16, 2021
Building a resilient business mindset
The business landscape is constantly changing, people are being hired, fired and using their skills to transfer into new and exciting...
AZK Media
Mar 9, 2021
How to grow your martech company: Experts share top tips on the Martech Podcast
The marketing technology landscape is fiercely competitive, so how can you stand out from the crowd? Azadeh Williams, founder and...
Athina Mallis
Feb 24, 2021
Unpacking the impact of 5G on business and healthcare
5G will be important for Australian businesses and healthcare in the future as it will help them move into the 'fourth industrial...
AZK Media
Jan 19, 2021
Dr Alex Antic on key trends and challenges in data analytics
Dr Alex Antic, head of data science at the Australian National University discusses with Target Market podcast host Athina Mallis the key...
Athina Mallis
Jan 19, 2021
Top tips for Cloud and SaaS vendors to stand out from the crowd
There are more than 15,000 SaaS vendors globally and that number is only increasing. With that in mind, brands need to think about being...
Athina Mallis
Oct 13, 2020
Brand purpose - why every business needs it
Mention brand purpose and you can almost hear the eye rolls. The simple fact is, having a good product and/or service is no longer...
Vanessa Mitchell
Apr 27, 2020
Brexit, big data and global business pressures are taking their toll on chief financial officers.
The pressure is on the CFO to navigate global economic uncertainty,as signs of burnout and stress are surfacing within this ever-dynamic...
Azadeh Williams
Apr 27, 2020
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