B&T Feature: B2B marketing leadership and breaking the bias
In the B2B technology sector, which our Agency operates in, nearly one-in-ten company boards have no women. How can we break the bias?
A to Z of Knowledge
Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.
AZK Media
- Aug 3
Featured in Forbes: Why customer advocacy is critical for tech business growth
AZK Media Managing Partner Azadeh Williams explains why Customer advocacy is critical for any B2B demand-generation strategy.
AZK Media
- Aug 2
Martech Podcast: Experts reveal how to grow your martech and adtech company in new regions
Azadeh Williams from AZK Media recently sat down with Ben Shapiro, host of the Martech Podcast, to discuss how to grow martech companies.
AZK Media
- Aug 2
Featured in Forbes: Experts reveal the biggest challenges marketers face in 2022
Agency Council members voice their perspectives on the challenges marketers are facing this year.
AZK Media
- Jul 26
Featured in Forbes: B2B Marketing tips for tough times
We’ll take a look at why marketing needs to be valued in tough times so that you can rise through the storm better and more resilient.
AZK Media
- Jun 1
Featured in Forbes: Tips for new CEOs to rebrand their B2B tech company
In this article featured in Forbes Magazine, we share a few simple tips new CEOs can consider to ensure a smooth transition.
Julie Cooper
- Jun 1
Marketers: Are you high on stress? It could be burnout
In this article experts dissect the issue of burnout and its prevalence among marketers.
AZK Media
- Jun 1
Featured in Forbes: Marketing automation for tech companies on a budget
In this article featured in Forbes Magazine, we shared this simple and yet impactful form of marketing automation
AZK Media
- May 25
Tips on growing your business presence in the APAC region
Ready to grow your business in the APAC region? Don't miss these top tips to build business growth in new and emerging markets
AZK Media
- May 24
Featured in Made for Marketers: Atomic habits to supercharge your marketing
Rock music, healthy habits, and toxic culture…what does it take to be a 'rockstar' marketer, especially given marketers are facing more scru
AZK Media
- May 16
Featured in MARKETECH APAC: Top technology PR tips
In this feature interview with Marketech APAC, we deep dived into some key technology PR and communications tips to help businesses
AZK Media
- May 16
Featured in Forbes: Expert tips on 'visual marketing'
Visual search is growing in popularity every day. Here are a f key tips for ensuring website images and videos are easily searchable
AZK Media
- May 15
Featured in Forbes: Managing a PR crisis
How can a company use a crisis as an opportunity to make positive changes and then communicate them to boost the brand’s image?
AZK Media
- May 15
Featured in Dynamic Business: Tips for growing your technology business
When it comes to investing in the right marketing and PR partner, it's all about value, not price. So what does it take to grow your busines
AZK Media
- May 15
Is newsjacking a smart PR tactic or opportunism?
Is newsjacking still a genuine way for brands to inject their perspective into a current newsworthy topic?
AZK Media
- May 11
Featured in Forbes: How to leverage AI in marketing and advertising
The team at AZK Media have been honoured to represent some of the biggest tech enterprises in the martech and adtech space.
AZK Media
- Apr 20
Featured in Forbes: toxic habits marketers should avoid
AZK media shares key habits to avoid that can be toxic to your marketing efforts and the business bottom line.
AZK Media
- Apr 6
Lead generation: is there an easier way?
Every B2B sales leader at one point in time has uttered those four magic words: where are the leads? And yet despite the technology,...
AZK Media
- Apr 6
Expert reveals secret to unlocking the 'value' of CX
Customer experience across both B2B and B2C is evolving fast. So how can organisations adapt? Rockstar CX founder, James Dodkins,...
AZK Media
- Feb 24
Why B2B marketing should no longer be ‘buttoned up and boring’
For far too long, business-to-business (B2B) marketing has been considered the ‘dull cousin’ of the vibrantly creative...