Media and Marketing

A to Z of Knowledge

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

Jul 7

Gai Le Roy reveals challenges and opportunities for adtech businesses in the APAC region

At AZK Media, we're passionate about helping adtech and martech businesses grow in the APAC region. In this article, we speak with Gai Le...

Ian James unpacks marketing in the era of the crumbling cookie

Athina Mallis

Jun 14

Ian James unpacks marketing in the era of the crumbling cookie

With the demise of the cookie, marketers need to rethink how they offer authentic, personalised experiences to customers in brand-safe...

Athina Mallis

Jun 11

How to choose the best marketing agency

The media and digital marketing agency landscape is saturated with choice, and it can be overwhelming to find the best marketing partner...

Why marketers need to consider a 'reverse Maslow Hierarchy' of needs

Athina Mallis

Jun 9

Why marketers need to consider a 'reverse Maslow Hierarchy' of needs

World-leading marketing strategist and Managing Director of Auracle World, Mahesh Enjeti speaks to Target Market host Athina Mallis about...

AZK Media

May 7

Insider tips on tech startup marketing

The idea of explaining what your technology startup does should be straightforward, but many organisations are failing to accomplish this...

Vanessa Mitchell

Apr 12

12 Habits of highly effective marketers

Marketing is changing and evolving so rapidly and the pandemic has only further created more pressure on businesses to adapt to unusual...

What's the definition of a modern marketer?

Athina Mallis

Apr 5

What's the definition of a modern marketer?

With economic uncertainty and short-termism, the pressure is on the modern marketer to do so much more, with less. But is it sustainable,...

AZK Media

Mar 22

How not to pitch to journalists

The relationship between a journalist and PR has always been an interesting one. While their relationship can be symbiotic within the...

Athina Mallis

Mar 22

How to grow your adtech firm globally

The adtech and media landscape is changing fast, and the global opportunities for growth are both exciting and challenging. Rupert Pay...

Common marketing mistakes and how to avoid them

AZK Media

Mar 2

Common marketing mistakes and how to avoid them

We recently spoke with Darren Woolley, founder and global CEO of Trinity P3 global marketing consultants on common marketing mistakes and...

How to grow your martech company: Experts share top tips on the Martech Podcast

Athina Mallis

Feb 23

How to grow your martech company: Experts share top tips on the Martech Podcast

The marketing technology landscape is fiercely competitive, so how can you stand out from the crowd? Azadeh Williams, founder and...

Athina Mallis

Feb 22

How to market brands during a crisis

When you hear the word crisis, the first thing that comes to mind is probably something large and catastrophic, such as the COVID-19...

How to provide a great CX strategy when the budget is tight

Athina Mallis

Feb 22

How to provide a great CX strategy when the budget is tight

Some CX strategies require a larger budget than others but with the pandemic impacting nearly every business, here are some ways to...

Marketers need to be constantly educating themselves

Athina Mallis

Feb 22

Marketers need to be constantly educating themselves

Marketing is such a quick, evolving space and sometimes it can be overwhelming for marketers to stay on top of it all. Vijay Solanki, CEO...

Creative and design thinking critical for brands in 2021 - Digital Prophet Shingy

Athina Mallis

Feb 9

Creative and design thinking critical for brands in 2021 - Digital Prophet Shingy

David Shing aka Shingy is one of the world’s most prolific digital prophets, who has over 20 years’ experience in digital, brand,...

Retail technology trends: the convergence of online and offline CX

Vanessa Mitchell

Jan 19

Retail technology trends: the convergence of online and offline CX

AZK Media's Director of Content and Communications, Vanessa Mitchell discusses the impact of technology and the pandemic on customer...

David Raab reveals insights into the growth of CDP platforms in the APAC region

Athina Mallis

Jan 11

David Raab reveals insights into the growth of CDP platforms in the APAC region

David Raab is the founder of the CDP Institute and owner of Raab Associates. The CDP Institute is a vendor-neutral educational project to...

Top marketing campaign fails and scandals of 2020

Vanessa Mitchell

Jan 4

Top marketing campaign fails and scandals of 2020

For the most part, brands have kept their heads down during 2020, knowing marketing efforts during a pandemic will fall flat unless they...

What is the meaning of 'omnichannel' and why is it important in marketing?

Athina Mallis

Dec 15, 2020

What is the meaning of 'omnichannel' and why is it important in marketing?

The term 'omnichannel' might be seen as a 'buzzword' within marketing and retail, but according to Robert Kinkade, CEO and co-founder of...

The importance of customer experience ‘beyond’ a good product and service

Athina Mallis

Dec 6, 2020

The importance of customer experience ‘beyond’ a good product and service

When it comes to customer experience (CX), it's not about providing a product or service but how a brand delivers that product or...

A to Z of Knowledge

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

Gai Le Roy reveals challenges and opportunities for adtech businesses in the APAC region

Ian James unpacks marketing in the era of the crumbling cookie

How to choose the best marketing agency

Why marketers need to consider a 'reverse Maslow Hierarchy' of needs

Insider tips on tech startup marketing

12 Habits of highly effective marketers

What's the definition of a modern marketer?

How not to pitch to journalists

How to grow your adtech firm globally

Common marketing mistakes and how to avoid them

How to grow your martech company: Experts share top tips on the Martech Podcast

How to market brands during a crisis

How to provide a great CX strategy when the budget is tight

Marketers need to be constantly educating themselves

Creative and design thinking critical for brands in 2021 - Digital Prophet Shingy

Retail technology trends: the convergence of online and offline CX

David Raab reveals insights into the growth of CDP platforms in the APAC region

Top marketing campaign fails and scandals of 2020

What is the meaning of 'omnichannel' and why is it important in marketing?

The importance of customer experience ‘beyond’ a good product and service

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A to Z of Knowledge​

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Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

Gai Le Roy reveals challenges and opportunities for adtech businesses in the APAC region

Ian James unpacks marketing in the era of the crumbling cookie

How to choose the best marketing agency

Why marketers need to consider a 'reverse Maslow Hierarchy' of needs

Insider tips on tech startup marketing

12 Habits of highly effective marketers

What's the definition of a modern marketer?

How not to pitch to journalists

How to grow your adtech firm globally

Common marketing mistakes and how to avoid them

How to grow your martech company: Experts share top tips on the Martech Podcast

How to market brands during a crisis

How to provide a great CX strategy when the budget is tight

Marketers need to be constantly educating themselves

Creative and design thinking critical for brands in 2021 - Digital Prophet Shingy

Retail technology trends: the convergence of online and offline CX

David Raab reveals insights into the growth of CDP platforms in the APAC region

Top marketing campaign fails and scandals of 2020

What is the meaning of 'omnichannel' and why is it important in marketing?

The importance of customer experience ‘beyond’ a good product and service

A to Z of Knowledge