In the News

A to Z of Knowledge

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

Jun 1

Featured in Forbes: Tips for new CEOs to rebrand their B2B tech company

In this article featured in Forbes Magazine, we share a few simple tips new CEOs can consider to ensure a smooth transition.

Featured in Forbes: Marketing automation for tech companies on a budget

AZK Media

Jun 1

Featured in Forbes: Marketing automation for tech companies on a budget

In this article featured in Forbes Magazine, we shared this simple and yet impactful form of marketing automation

Featured in Made for Marketers: Atomic habits to supercharge your marketing

AZK Media

May 23

Featured in Made for Marketers: Atomic habits to supercharge your marketing

Rock music, healthy habits, and toxic culture…what does it take to be a 'rockstar' marketer, especially given marketers are facing more scru

Featured in MARKETECH APAC: Top technology PR tips

AZK Media

May 16

Featured in MARKETECH APAC: Top technology PR tips

In this feature interview with Marketech APAC, we deep dived into some key technology PR and communications tips to help businesses

Featured in Forbes: Expert tips on 'visual marketing'

AZK Media

May 16

Featured in Forbes: Expert tips on 'visual marketing'

Visual search is growing in popularity every day. Here are a f key tips for ensuring website images and videos are easily searchable

Featured in Forbes: Managing a PR crisis

AZK Media

May 15

Featured in Forbes: Managing a PR crisis

How can a company use a crisis as an opportunity to make positive changes and then communicate them to boost the brand’s image?

Featured in Dynamic Business: Tips for growing your technology business

AZK Media

May 15

Featured in Dynamic Business: Tips for growing your technology business

When it comes to investing in the right marketing and PR partner, it's all about value, not price. So what does it take to grow your busines

Featured in Dynamic Business: Breaking the bias in business

AZK Media

May 15

Featured in Dynamic Business: Breaking the bias in business

In this feature in Dynamic Business, we deep dive into the glass ceiling effect and its impact on women in the workplace, our very own Julie

Is newsjacking a smart PR tactic or opportunism?

AZK Media

May 15

Is newsjacking a smart PR tactic or opportunism?

Is newsjacking still a genuine way for brands to inject their perspective into a current newsworthy topic?

AZK Media

May 15

IWD: Breaking the bias in technology

At AZK Media, we believe diversity from board level down has a profound ability to transform technology companies for the better.

AZK Media

May 11

AZK Media Founder shortlisted for B&T Women Leading Tech Awards

We are delighted to announce that our Founder and Managing Partner, Azadeh Williams has been shortlisted for B&T Women Leading Tech Awards.

Featured in Forbes: How to leverage AI in marketing and advertising

AZK Media

May 11

Featured in Forbes: How to leverage AI in marketing and advertising

The team at AZK Media have been honoured to represent some of the biggest tech enterprises in the martech and adtech space.

The healthcare 'renaissance' in the APAC region

AZK Media

Apr 5

The healthcare 'renaissance' in the APAC region

The healthcare sector is going through an exciting transformation. More medical practices are integrating digital health solutions,...

4 Epic revenue-killing fails businesses should avoid

AZK Media

Mar 2

4 Epic revenue-killing fails businesses should avoid

The core function of marketing within businesses is changing and evolving so rapidly against the backdrop of the pandemic and increased...

AZK Media

Feb 28

AZK Media strengthens global expansion with new senior hire

The award-winning B2B media and marketing firm taps leading international journalist to scale its capability in helping clients grow...

Why B2B marketing should no longer be ‘buttoned up and boring’

AZK Media

Feb 24

Why B2B marketing should no longer be ‘buttoned up and boring’

For far too long, business-to-business (B2B) marketing has been considered the ‘dull cousin’ of the vibrantly creative...

AZK Media

Feb 13

Brand marketing: challenges and opportunities

Brand marketing and positioning is going through major transformations beyond the pandemic, as competition to stand out from the crowd...

Data analytics trends and opportunities in healthcare

AZK Media

Jan 27

Data analytics trends and opportunities in healthcare

The ongoing effects of the pandemic, rise of IoT and increased patient expectations for healthcare institutions to personalise their...

CMO Stress and burnout: tips for a more resilient 2022

AZK Media

Dec 15, 2021

CMO Stress and burnout: tips for a more resilient 2022

It’s been a tough year for marketing, and an even tougher year for marketers. According to a recent survey that polled 7,000...

AZK Media

Dec 5, 2021

Five B2B marketing tactics to avoid

Since COVID-19, we’ve seen a wave of marketing redundancies, marketing budgets being slashed and the onset of ‘panic marketing’, with...

A to Z of Knowledge

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

Featured in Forbes: Tips for new CEOs to rebrand their B2B tech company

Featured in Forbes: Marketing automation for tech companies on a budget

Featured in Made for Marketers: Atomic habits to supercharge your marketing

Featured in MARKETECH APAC: Top technology PR tips

Featured in Forbes: Expert tips on 'visual marketing'

Featured in Forbes: Managing a PR crisis

Featured in Dynamic Business: Tips for growing your technology business

Featured in Dynamic Business: Breaking the bias in business

Is newsjacking a smart PR tactic or opportunism?

IWD: Breaking the bias in technology

AZK Media Founder shortlisted for B&T Women Leading Tech Awards

Featured in Forbes: How to leverage AI in marketing and advertising

The healthcare 'renaissance' in the APAC region

4 Epic revenue-killing fails businesses should avoid

AZK Media strengthens global expansion with new senior hire

Why B2B marketing should no longer be ‘buttoned up and boring’

Brand marketing: challenges and opportunities

Data analytics trends and opportunities in healthcare

CMO Stress and burnout: tips for a more resilient 2022

Five B2B marketing tactics to avoid

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Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

Featured in Forbes: Tips for new CEOs to rebrand their B2B tech company

Featured in Forbes: Marketing automation for tech companies on a budget

Featured in Made for Marketers: Atomic habits to supercharge your marketing

Featured in MARKETECH APAC: Top technology PR tips

Featured in Forbes: Expert tips on 'visual marketing'

Featured in Forbes: Managing a PR crisis

Featured in Dynamic Business: Tips for growing your technology business

Featured in Dynamic Business: Breaking the bias in business

Is newsjacking a smart PR tactic or opportunism?

IWD: Breaking the bias in technology

AZK Media Founder shortlisted for B&T Women Leading Tech Awards

Featured in Forbes: How to leverage AI in marketing and advertising

The healthcare 'renaissance' in the APAC region

4 Epic revenue-killing fails businesses should avoid

AZK Media strengthens global expansion with new senior hire

Why B2B marketing should no longer be ‘buttoned up and boring’

Brand marketing: challenges and opportunities

Data analytics trends and opportunities in healthcare

CMO Stress and burnout: tips for a more resilient 2022

Five B2B marketing tactics to avoid

A to Z of Knowledge