Knowledge Hub | B2B Marketing + PR

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

Azadeh Williams

Is the traditional 'agency' model dead?

The recent shifts in marketing spend and budget cuts have pushed many organisations to 'trim the fat', and the pr and marketing agencies...

AZK Media

5 reasons to outsource marketing in leaner times

According to SEEK, last year the average CMO was earning around $200,000pa, and this is before factoring costs of teams, creatives, pr...

Vanessa Mitchell

Why cutting marketing in a recession will kill your business

While the knee jerk reaction in a recession may be to cut B2B marketing spend, ceasing all marketing activity during this leaner time is...