cx | B2B Marketing + PR

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Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

Why marketers need to consider a 'reverse Maslow Hierarchy' of needs

Jun 9

Why marketers need to consider a 'reverse Maslow Hierarchy' of needs

World-leading marketing strategist and Managing Director of Auracle World, Mahesh Enjeti speaks to Target Market host Athina Mallis about...

How HR businesses can connect with customers - Seek's Christophe Eymery reveals all

Apr 12

How HR businesses can connect with customers - Seek's Christophe Eymery reveals all

In today's digital environment, where we're overloaded with information and content, how can HR companies connect their message with...

How to provide a great CX strategy when the budget is tight

Feb 22

How to provide a great CX strategy when the budget is tight

Some CX strategies require a larger budget than others but with the pandemic impacting nearly every business, here are some ways to...