cx | B2B Marketing + PR

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

AZK Media

Expert reveals secret to unlocking the 'value' of CX

Customer experience across both B2B and B2C is evolving fast. So how can organisations adapt? Rockstar CX founder, James Dodkins,...

Athina Mallis

Why marketers need to consider a 'reverse Maslow Hierarchy' of needs

World-leading marketing strategist and Managing Director of Auracle World, Mahesh Enjeti speaks to Target Market host Athina Mallis about...

Athina Mallis

How HR businesses can connect with customers - Seek's Christophe Eymery reveals all

In today's digital environment, where we're overloaded with information and content, how can HR companies connect their message with...

Athina Mallis

How to provide a great CX strategy when the budget is tight

Some CX strategies require a larger budget than others but with the pandemic impacting nearly every business, here are some ways to...