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A to Z of Knowledge
Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.
Gai Le Roy reveals challenges and opportunities for adtech businesses in the APAC region
At AZK Media, we're passionate about helping adtech and martech businesses grow in the APAC region. In this article, we speak with Gai Le...
Athina Mallis
Jul 7, 2021
Ian James unpacks marketing in the era of the crumbling cookie
With the demise of the cookie, marketers need to rethink how they offer authentic, personalised experiences to customers in brand-safe...
Athina Mallis
Jun 14, 2021
How to choose the best marketing agency
The media and digital marketing agency landscape is saturated with choice, and it can be overwhelming to find the best marketing partner...
Athina Mallis
Jun 12, 2021
Why marketers need to consider a 'reverse Maslow Hierarchy' of needs
World-leading marketing strategist and Managing Director of Auracle World, Mahesh Enjeti speaks to Target Market host Athina Mallis about...
Athina Mallis
Jun 10, 2021
Insider tips on tech startup marketing
The idea of explaining what your technology startup does should be straightforward, but many organisations are failing to accomplish this...
AZK Media
May 7, 2021
12 Habits of highly effective marketers
Marketing is changing and evolving so rapidly and the pandemic has only further created more pressure on businesses to adapt to unusual...
Vanessa Mitchell
Apr 12, 2021
What's the definition of a modern marketer?
With economic uncertainty and short-termism, the pressure is on the modern marketer to do so much more, with less. But is it sustainable,...
Athina Mallis
Apr 6, 2021
How not to pitch to journalists
The relationship between a journalist and PR has always been an interesting one. While their relationship can be symbiotic within the...
AZK Media
Mar 22, 2021
How to grow your adtech firm globally
The adtech and media landscape is changing fast, and the global opportunities for growth are both exciting and challenging. At AZK...
Athina Mallis
Mar 22, 2021
Common marketing mistakes and how to avoid them
We recently spoke with Darren Woolley, founder and global CEO of Trinity P3 global marketing consultants on common marketing mistakes and...
AZK Media
Mar 3, 2021
How to grow your martech company: Experts share top tips on the Martech Podcast
The marketing technology landscape is fiercely competitive, so how can you stand out from the crowd? Azadeh Williams, founder and...
Athina Mallis
Feb 24, 2021
How to market brands during a crisis
When you hear the word crisis, the first thing that comes to mind is probably something large and catastrophic, such as the COVID-19...
Athina Mallis
Feb 22, 2021
How to provide a great CX strategy when the budget is tight
Some CX strategies require a larger budget than others but with the pandemic impacting nearly every business, here are some ways to...
Athina Mallis
Feb 22, 2021
Marketers need to be constantly educating themselves
Marketing is such a quick, evolving space and sometimes it can be overwhelming for marketers to stay on top of it all. Vijay Solanki, CEO...
Athina Mallis
Feb 22, 2021
Creative and design thinking critical for brands in 2021 - Digital Prophet Shingy
David Shing aka Shingy is one of the world’s most prolific digital prophets, who has over 20 years’ experience in digital, brand,...
Athina Mallis
Feb 10, 2021
Retail technology trends: the convergence of online and offline CX
AZK Media's Director of Content and Communications, Vanessa Mitchell discusses the impact of technology and the pandemic on customer...
Vanessa Mitchell
Jan 20, 2021
David Raab reveals insights into the growth of CDP platforms in the APAC region
David Raab is the founder of the CDP Institute and owner of Raab Associates. The CDP Institute is a vendor-neutral educational project to...
Athina Mallis
Jan 12, 2021
Top marketing campaign fails and scandals of 2020
For the most part, brands have kept their heads down during 2020, knowing marketing efforts during a pandemic will fall flat unless they...
Vanessa Mitchell
Jan 5, 2021
What is the meaning of 'omnichannel' and why is it important in marketing?
The term 'omnichannel' might be seen as a 'buzzword' within marketing and retail, but according to Robert Kinkade, CEO and co-founder of...
Athina Mallis
Dec 16, 2020
The importance of customer experience ‘beyond’ a good product and service
When it comes to customer experience (CX), it's not about providing a product or service but how a brand delivers that product or...
Athina Mallis
Dec 7, 2020
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