top of page
A to Z of Knowledge
​
Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.
Media coverage is not lead generation
It's a common misperception within B2B companies around organic media coverage, in that someone will read your article in a magazine or...
Vanessa Mitchell
Oct 13, 2020
Why a culture of continued learning is critical for B2B marketing success
In today's fast-evolving marketing landscape, there's no room for complacency. If your marketing leader, team or agency aren't invested...
Athina Mallis
Oct 13, 2020
Top tips for Cloud and SaaS vendors to stand out from the crowd
There are more than 15,000 SaaS vendors globally and that number is only increasing. With that in mind, brands need to think about being...
Athina Mallis
Oct 13, 2020
5 Reasons why big business turns to small independent agencies
Many large, multi-million and billion-dollar global companies are turning to small, specialised agencies for their marketing and media...
Vanessa Mitchell
Oct 5, 2020
Strengthening the Mobile CX industry beyond COVID-19
Since the lockdowns were enforced, so much has changed within the digital marketing, mobile marketing and CX mix. We speak with Matt...
Athina Mallis
Oct 2, 2020
Why the marketing 'funnel' is really a 'loop'
The concept of the marketing funnel, based on the sales funnel, has been around for more than 100 years. It has traditionally centred on...
AZK Media
Jul 14, 2020
Quick checklist for choosing the right marketing agency
So you've decided to outsource some, or all of your marketing capability. Congratulations! In tough times, this can only be a good thing....
Wayne Williams
Jul 13, 2020
Is the traditional 'agency' model dead?
The recent shifts in marketing spend and budget cuts have pushed many organisations to 'trim the fat', and the pr and marketing agencies...
Azadeh Williams
Jul 8, 2020
5 reasons to outsource marketing in leaner times
According to SEEK, last year the average CMO was earning around $200,000pa, and this is before factoring costs of teams, creatives, pr...
AZK Media
Jul 7, 2020
Why cutting marketing in a recession will kill your business
While the knee jerk reaction in a recession may be to cut B2B marketing spend, ceasing all marketing activity during this leaner time is...
Vanessa Mitchell
Jul 7, 2020
Why is my content marketing not working?
So, you’ve invested in content, whacked it up on your website, and then...nothing. Why aren't you being flooded with inquiries? Content...
Vanessa Mitchell
May 3, 2020
8 Ways to get content marketing right
Marketing has changed. Once upon a time marketers would push messaging to potential customers and customers would accept these messages...
Vanessa Mitchell
May 3, 2020
Why a crisis plan is vital for business longevity
Good marketers have known this for years. Even if you think a crisis is highly unlikely and your business is transparent, a crisis is...
AZK Media
Apr 27, 2020
12 B2B marketing tips in a recession
To fit in with a leaner budget and ride out tough economic times, marketing doesn't have to stop. It just needs to be approached in a...
Vanessa Mitchell
Apr 27, 2020
Five reasons your press release is failing you
Press releases are easy, right? You just write up a page or two of self-promotion and journos will be eager to cover it. Sadly, this is...
Vanessa Mitchell
Apr 27, 2020
Future HR leaders need to think like marketers
Having human resources embrace the methods of the marketing department can help attract top talent, improve retention and even grow the...
Azadeh Williams
Apr 27, 2020
Managing your reputation during COVID-19
We’ve seen a significant amount of media hype escalate around the Coronavirus, leading to panic buying frenzies, finger-pointing and...
Azadeh Williams
Apr 27, 2020
6 Ways to impress the press
Ever wondered why you did a press interview and your message was 'taken out of context'? Or a journalist was reluctant to come back to...
Azadeh Williams
Apr 27, 2020
bottom of page