• AZK Media

Latest CDP insights across the APAC region

In partnership with the CDP Institute


The customer data platform (CDP) landscape in the APAC region is evolving fast. Changes in regulatory compliance, pressure to improve customer experience, and the increased need for a 'single source of truth' of customer data, means the CDP is critical within many a marketing mix.


AZK Media is passionate about helping CDP vendors and implementation partners grow in the APAC region. We're proud to partner with The CDP Institute, to provide this weekly insider on the customer data platform landscape across the APAC region. Check out the latest issue below:



Issue 4: Friday 25 June 2021

KKR to Invest in Leading ANZ Edtech Company Education Perfect

Leading Australian and New Zealand education technology company Education Perfect, global investment firm KKR, and Australia-based private equity firm Five V Capital announced the signing of definitive agreements pursuant to which KKR will acquire a majority stake in the Company. Read more here.


The race to continue tracking

Third-party cookies have been critical to online advertising, credited with fueling its growth over the years, so their demise has been described as the most significant shakeup the industry has seen. Read more here.


ServiceRocket and Digital.ai working together in ANZ

Services delivery specialist ServiceRocket and value stream management provider Digital.ai are working together in Australia and New Zealand to help enterprises successfully scale and optimise software delivery. Learn more here.


AU-based Ultra Commerce buys out NZ firm Vesta eCommerce

Australian firm Ultra Commerce has struck an acquisition deal with New Zealand’s Vesta eCommerce, which will see the two companies come together to create a new, integrated eCommerce platform. Read more here.

Issue 3: Friday, 17 June 2021

Twilio Claims “First Customer Journey Builder For The New Digital Era”


Twilio Segment has launched Journeys, a new product built on the Segment CDP which allows marketers to easily build sophisticated customer journeys and orchestrate personalisation at scale. Read more here.


Report: CDP adoption hampered by data maturity


A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. Read more here.


How Canstar is building out its CDP strategy


Building out a unified view of customers and creating increasingly personalised experiences is firmly in the sites of Australian finance and consumer products comparison website, Canstar, due to adoption of a customer data platform (CDP). Read more here.


Bunnings looks to level up insights with new enterprise data platform


Bunnings is planning to use a new enterprise data platform that offers a greater “level of insight” to improve its customer experience and make smarter business decisions. Read more here.


Singapore e-commerce aggregator eyes interoperability across APAC marketplaces


Singapore-based Rainforest will look to buy fast-growing brands that sell on Asian e-commerce platforms and build tools to help them centrally manage their transactions across these different marketplaces. Read more here.



Issue 2: Friday, 11 June 2021

Commbank Shifts to Google Ad Stack as Adobe Changes Ad Cloud Focus


The sunsetting of third-party cookies renders data management platforms (DMPs) largely obsolete, sparking broader confusion and concern over tech stacks and the application of CDPs. Read more here.



Harris Scarfe invests in customer data platform


Melbourne-quartered retailer Harris Scarfe has implemented a data platform to create a single view of customers and bring personalisation to its marketing. Read more here.


Customer loyalty set to transform in New Zealand


What New Zealand credit card loyalty managers have been fearing for years finally happened at the start of May. The regulator cut the value of their credit card loyalty points in half. The useful news is that there’s a specialist loyalty or customer experience solution for any customer offering. Simon Rowles reports technology and solutions are not the challenge. Picking the right customer strategy to navigate the coming changes is where winners and losers will be decided. Read more here.


Sinch to acquire MessageMedia, accelerating growth with SMEs

Sinch has entered into a definitive agreement to acquire MessageMedia, a leader in mobile messaging solutions for SMEs in the United States and Australia, New Zealand, and Europe. Sinch will pay a total enterprise value of USD 1.3 billion, with a total cash consideration of USD 1.1 billion and 1,128,487 new shares in Sinch. Read more here.



Issue 1: Friday, 4 June 2021


Sitecore buys ecommerce and AI-powered CDP firms, bids to dethrone Adobe, calls out bad martech


Digital experience platform raids $1.2bn raised in January to make double martech swoop. CEO Steve Tzikakis says Sitecore aims to prove wrong those predicting marketers will abandon personalisation efforts. Read more here.


Want to grow your CDP in the APAC region? Experts reveal key insights


The marketing technology landscape is fiercely competitive, so how can you stand out from the crowd? Experts discuss how to grow your marketing technology company in a crowded marketplace, the differences between growing in different regions and how PR is just a piece of the puzzle when going to market. Read more here.


Adobe pitches at first-party customer data challenge, marketing workflow with latest tech releases


Adobe Experience Cloud fresh features and tools canvass first-party data collaboration, customer journey analytics and optimisation, ecommerce and marketing workflow management. Read more here.