• AZK Media

Latest CDP insights across the APAC region

In partnership with the CDP Institute


The customer data platform (CDP) landscape in the APAC region is evolving fast. Changes in regulatory compliance, pressure to improve customer experience, and the increased need for a 'single source of truth' of customer data, means the CDP is critical within many a marketing mix.


AZK Media is passionate about helping CDP vendors and implementation partners grow in the APAC region. We're proud to partner with The CDP Institute, to provide this weekly insider on the customer data platform landscape across the APAC region. Check out the latest issue below:



LATEST ISSUE
Issue 16: Friday September 17

Customer Data Platform Market worth $15.3 billion by 2026


According to a new market research report the Customer Data Platform Market size to grow from USD 3.5 billion in 2021 to USD 15.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 34.6% during the forecast period. Read more


How Aussie brands can convert anonymous users into loyal customers


For every brand offering any type of product, there are a hundred others offering the same thing. Just step into the supermarket and look at how many different types of laundry detergent there are. The prices don’t vary much, making it even more difficult for customers to make decisions. Read more


T2 enhances customer experience with order management platform


Tea retailer T2 Tea, in collaboration with eCommerce and digital consulting specialists Amblique, has selected Fluent Order Management, the distributed Order Management System (OMS) from Fluent Commerce, to enhance in-store and online customer experience. Read more

Issue 15: Friday September 10

Aussie BNPL Zip acquires South African payment platform


Australian buy now, pay later company Zip this week acquired South Africa-based BNPL player Payflex for an undisclosed amount. Read more


How this Australian B2B marketer is looking to harness data to connect the marketing-sales dots


Ever-sophisticated use of intent data and predictive intelligence, along with a stronger emphasis on marketing’s contribution to revenue, are firmly in the sights of Boomi’s marketing chief as she looks to fuel growth at the tech vendor. Read more


Big tech faces tough new laws under ACCC plan


Apple, Google, Facebook and other big tech companies are facing tough new regulations in Australia to rein in their anti-competitive behaviour. Read more

Issue 14: Friday September 3

Unleashing the power of retail loyalty: Who is getting it right?


With the pandemic forcing many retailers to shift online, the digital transformation of the retail experience has never been more urgent. Read more.


iSelect pins growth strategy on Consumer Data Right


ASX-listed comparison site details plans to capitalise on the Open Energy initiative driven by the CDR legislation. Read more.


How Zendesk is gearing up for growth in APAC


Zendesk has its eye on Japan and the enterprise segment while building up its partner ecosystem to grow its business in the Asia-Pacific region. Read more.

Register for an all-female webinar, hosted by Cheetah Digital


The panel, Marketing State of Play: Leadership Material will be held on Wednesday September 8. Panellists will discuss the current state of play in marketing, the challenges and success that come from MarTech and digital adoption, giving insight on how to best make the leap into the new era of digital. Register here.





Issue 13: Friday August 27 2021

Read the State of the CMO 2021 report from CMO Australia


CMO’s State of the CMO is an annual industry research initiative aimed at gauging how Australian marketing leadership is evolving both in terms of functional role, as well as contribution to business. Read more


More than a letter: Why an EDP is more than a CDP


Every marketing technology platform out there promises this end result. One especially, the Customer Data Platform (CDP), has been hailed as the “brain” of marketing technology platforms but marketers tend to overlook an EDP. Read more


Twilio Segment adds developer toolkit to customer data platform


Twilio Segment is bringing a new developer toolkit to market which aims to build on its customer data platform and help users customise their customer data stacks. Read more


Issue 12: Friday August 20 2021

Building best-in-class personalisation: Tabcorp's bold bet


Marketing, customer and product leader details the personalisation technology investments that are helping the Aussie brand not just engage in better odds with customers but to also go bigger than the bet. Read more


News Corp Australia appoints data strategy director


News Corp Australia has appointed Louise Cooper to the new role of director of data strategy & management to lead the company’s enterprise-wide data strategy. Read more


Report: Customer engagement is more difficult in the Covid era


Salesforce's State of Marketing report finds optimism amid challenges of meeting customer expectations and masses of data. Read more


Kmart Australia changes the make-up of its data platform


Kmart Australia has swapped out several core AWS components powering the retailer’s ‘next generation’ data platform and replaced them with a combination of Snowflake and Microsoft Power BI. Read more


Issue 11: Friday August 13 2021

Dovetail Raises $5 Million AUD to Empower Organizations to Innovate Faster With All Customer Research Housed in One Central Location


Dovetail, a Sydney-based software company that enables teams to make better decisions through deep customer understanding, today announced that it has raised $5 million AUD to further scale the reach of its customer research platform. Read more


How Aussie activewear brand Ryderwear is building its omnichannel marketing orchestration engine


More than 30 per cent increase in revenue off email marketing, lifts in customer lifetime value and omnichannel marketing are wins from a marketing and customer technology investment. Read more


Citi Australia Launches BNPL Tool Spot


Citi Australia is getting into the buy now, pay later (BNPL) market with its new product called Spot, which is being issued by company subsidiary Diners and will officially launch in October. Read more

Issue 10: Friday August 6 2021

Square to buy ‘buy now, pay later’ giant Afterpay in $29B deal

Square announced today that it is acquiring Australian buy now, pay later giant Afterpay in a $29 billion all-stock deal. Read more.


The Age of Agility: LinkedIn’s B2B Technology Buying Survey - APAC Report


LinkedIn has published the latest edition of its annual survey of B2B technology buyers, which looks at key industry trends in APAC and notes in order to help tech marketers maximise their performance and outreach. Read more.


Report: Over 36.3% of Australia’s Top Companies Had An Open Data Leak in 2021


UpGuard, the third-party risk and attack surface management platform, today released the ASX 200 Security Report, an analysis of the data security of the top 200 companies in Australia. Read more.

Issue 9: Friday 30 July 2021

How a digital assistant is fuelling Tourism Australia's content and consumer insights trajectory


Australian tourism body explains the process of rolling out its AI chatbot capability and the internal and consumer benefits it's triggering. Read more.


Why graph data platforms are crucial to ANZ telco success


Telecommunications is all about connections, but tech teams are seeing a steep rise in service complexity. As a result, it’s becoming harder for IT to manage increasingly complex network structures, diverse products and bundles while ensuring high levels of customer satisfaction and retention. Read more.


InterSystems named leader in multimodel data platforms


Data technology provider InterSystems has been recognised as a leader in multimodel data platforms by research firm Forrester. Read more.


Australia Post overhauling event management platform to improve parcel tracking


Australia Post has said it is overhauling its event management platform to further improve parcel tracking through its warehouses. Read more.


Issue 8: Friday 23 July 2021

10 ViacomCBS teams up with LiveRamp for fresh advertiser data collaborations


10 Viacom CBS has joined forces with LiveRamp to allow advertisers to connect first-party data with the media company’s audiences and improve insights when executing and reporting on BVOD and digital campaigns. Read more.


PwC Australia drives its digital and data transformation deeper


Jacqui Visch is PWC's new chief digital and information officer, who discusses her new role and remit at the firm, what the next transformation “horizon” looks like, and opportunities to leverage the global PwC ‘network’ to drive change in the local operations. Read more.


Extracting maximum meaning from data science


As the amount of digital data in the world continues to grow exponentially, extracting meaning from it is becoming an increasingly challenging task, says Peter O’Connor, Vice President – Sales, Asia Pacific, Snowflake. Read more.


Publicis acquires Australia-based CitrusAd


Global advertising company Publicis Groupe is on the acquisition trail, picking up Australian-based software as a service platform CitrusAd which helps retailers sell digital advertising to brands. Read more.


Issue 7: Friday 16 July 2021

Organisations increasing CX investments must also combat privacy and security — IDC


As a result of the COVID-19 pandemic, many organisations are making new customer experience (CX) investments, particularly in data management and customer data platforms, to generate greater value out of customer data, improve resiliency, and accelerate growth, IDC says. Read more.


Customer Data Platform Software Market 2021 International Growth Scenario with Future Developments by 2028


The increasing spending for marketing and advertisement operations by organizations is one of the prime factors bolstering the customer data platform software market. However, data privacy laws are hampering the growth of the market. Read more.


NewView Capital leads $22.3M Series B in Australian telehealth platform Eucalyptus


Telehealth platform Eucalyptus raised a $22.3 million Series B round of funding to build a digital health portfolio for primary care in Australia. Read more.


Aussie fuel brand Ampol adopts Boomi’s platform to overhaul its digital capabilities and cut its integration cost


Ampol is leveraging the Boomi AtomSphere platform to drive agility and speed to market for critical business projects, Boomi announces. Read more.




ARCHIVED ISSUES

Issue 6: Friday 9 July 2021

FutureProof Retail Expands to Australia With First Unattended Scan & Go Store


Wolki Farm in Australia has opened its first unattended store with Scan & Go from FutureProof Retail. Read more.


Pathmatics expands global footprint with Australia and New Zealand launch


Pathmatics, the digital marketing intelligence platform used by the likes of Nestle, MediaCom, Target, and Reddit, today announced its expansion into the Australian and New Zealand markets. Read more.


Cricket Australia and Dialpad Team Up for Best-in-Class Fan Experience


Dialpad, the industry leader in AI-powered communication and collaboration, announced Cricket Australia selected Dialpad’s Cloud Contact Center to improve its customer and fan experience. Read more.


The growth mandate: How marketers are facing up to the pressures of marketing-led growth


How can marketers begin to better utilise their marketing performance data to engage customers and drive growth? To answer those questions and more, Salesforce has surveyed 1,050 decision-making marketers across Australia, the US, UK, France, Germany, Japan and Singapore. Read more.


Issue 5: Friday 2 July 2021

Talend Extends APAC Presence with Cloud Data Infrastructure in Australia to Serve Customer Growth

Talend, a global leader in data integration and data integrity, today announced the opening of its newest regional cloud data infrastructure in Australia to support Talend’s expansion and growth in the Asia Pacific. Read more.


Adobe Unveils New Personalisation Capabilities in Adobe Experience Cloud

The new capabilities in Adobe Experience Cloud will help brands across all industries, including retailers, succeed in their first-party data strategies to deliver more personalised customer experiences at scale, and effectively prepare for peak sales periods, including the festive shopping season. Read more.


Using data to restore confidence in Aussie retailers

Forward looking retailers are evolving their in-store digital capabilities to create smarter stores and cater to this demand shift by automating store occupancy and monitoring social distancing compliance. Read more.


TAB Data Driven Marketing Earns Adobe Experience Maker Recognition

Tabcorp’s successful pivot to personalised data-driven marketing to customers of its TAB brand has been recognised with the team behind it named the Adobe Experience Maker Team of the Year for Asia Pacific region. Read more.


Automation Gives Competitive Edge to APAC Financial Services Firms

The majority of Asia Pacific (APAC) financial services firms say automation delivers competitive advantage, according to new research commissioned by Appian in collaboration with Longitude. Read more.


Issue 4: Friday 25 June 2021

KKR to Invest in Leading ANZ Edtech Company Education Perfect

Leading Australian and New Zealand education technology company Education Perfect, global investment firm KKR, and Australia-based private equity firm Five V Capital announced the signing of definitive agreements pursuant to which KKR will acquire a majority stake in the Company. Read more here.


The race to continue tracking

Third-party cookies have been critical to online advertising, credited with fueling its growth over the years, so their demise has been described as the most significant shakeup the industry has seen. Read more here.


ServiceRocket and Digital.ai working together in ANZ

Services delivery specialist ServiceRocket and value stream management provider Digital.ai are working together in Australia and New Zealand to help enterprises successfully scale and optimise software delivery. Learn more here.


AU-based Ultra Commerce buys out NZ firm Vesta eCommerce

Australian firm Ultra Commerce has struck an acquisition deal with New Zealand’s Vesta eCommerce, which will see the two companies come together to create a new, integrated eCommerce platform. Read more here.

Issue 3: Friday, 17 June 2021

Twilio Claims “First Customer Journey Builder For The New Digital Era”


Twilio Segment has launched Journeys, a new product built on the Segment CDP which allows marketers to easily build sophisticated customer journeys and orchestrate personalisation at scale. Read more here.


Report: CDP adoption hampered by data maturity


A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. Read more here.


How Canstar is building out its CDP strategy


Building out a unified view of customers and creating increasingly personalised experiences is firmly in the sites of Australian finance and consumer products comparison website, Canstar, due to adoption of a customer data platform (CDP). Read more here.


Bunnings looks to level up insights with new enterprise data platform


Bunnings is planning to use a new enterprise data platform that offers a greater “level of insight” to improve its customer experience and make smarter business decisions. Read more here.


Singapore e-commerce aggregator eyes interoperability across APAC marketplaces


Singapore-based Rainforest will look to buy fast-growing brands that sell on Asian e-commerce platforms and build tools to help them centrally manage their transactions across these different marketplaces. Read more here.



Issue 2: Friday, 11 June 2021

Commbank Shifts to Google Ad Stack as Adobe Changes Ad Cloud Focus


The sunsetting of third-party cookies renders data management platforms (DMPs) largely obsolete, sparking broader confusion and concern over tech stacks and the application of CDPs. Read more here.



Harris Scarfe invests in customer data platform


Melbourne-quartered retailer Harris Scarfe has implemented a data platform to create a single view of customers and bring personalisation to its marketing. Read more here.


Customer loyalty set to transform in New Zealand


What New Zealand credit card loyalty managers have been fearing for years finally happened at the start of May. The regulator cut the value of their credit card loyalty points in half. The useful news is that there’s a specialist loyalty or customer experience solution for any customer offering. Simon Rowles reports technology and solutions are not the challenge. Picking the right customer strategy to navigate the coming changes is where winners and losers will be decided. Read more here.


Sinch to acquire MessageMedia, accelerating growth with SMEs

Sinch has entered into a definitive agreement to acquire MessageMedia, a leader in mobile messaging solutions for SMEs in the United States and Australia, New Zealand, and Europe. Sinch will pay a total enterprise value of USD 1.3 billion, with a total cash consideration of USD 1.1 billion and 1,128,487 new shares in Sinch. Read more here.



Issue 1: Friday, 4 June 2021


Sitecore buys ecommerce and AI-powered CDP firms, bids to dethrone Adobe, calls out bad martech


Digital experience platform raids $1.2bn raised in January to make double martech swoop. CEO Steve Tzikakis says Sitecore aims to prove wrong those predicting marketers will abandon personalisation efforts. Read more here.


Want to grow your CDP in the APAC region? Experts reveal key insights


The marketing technology landscape is fiercely competitive, so how can you stand out from the crowd? Experts discuss how to grow your marketing technology company in a crowded marketplace, the differences between growing in different regions and how PR is just a piece of the puzzle when going to market. Read more here.


Adobe pitches at first-party customer data challenge, marketing workflow with latest tech releases


Adobe Experience Cloud fresh features and tools canvass first-party data collaboration, customer journey analytics and optimisation, ecommerce and marketing workflow management. Read more here.