In partnership with the CDP Institute
The customer data platform (CDP) landscape in the APAC region is evolving fast. Changes in regulatory compliance, pressure to improve customer experience, and the increased need for a 'single source of truth' of customer data, means the CDP is critical within many a marketing mix.
AZK Media is passionate about helping CDP vendors and implementation partners grow in the APAC region. We're proud to partner with The CDP Institute, to provide this weekly insider on the customer data platform landscape across the APAC region. Check out the latest issue below:
LATEST ISSUE
Customer data platform (CDP) for consumer brands Amperity has expanded its offices into APAC with Billy Loizou leading the expansion as area vice president. The new Australian office will offer local engagement to the growing number of brands. A holistic customer view reduces expenses, grows revenue, and improves the customer and employee experience. Read more
Australia’s Uber Eats is set to become one of the first country deployments of Rokt’s commerce technology accelerating advertising opportunities on the platform. Uber Ads general manager, Mark Grether, said growing the digital company’s advertising business is a strategy priority and positioned Rokt as a key tech component that will help realise this ambition. Read more
DoorDash on Thursday said the personal details of some customers and drivers had been accessed by an "unauthorised party" in a phishing attack on a third-party vendor. The unauthorised party, which used stolen credentials of the vendor's employees to gain access to some internal tools, also got hold of names, phone numbers or email addresses of some drivers, customer payment details. Read more
Social media is diminishing Meta market power. ACCC said it is looking to understand the potential social media competition and consumer protection issues that matter most to consumers, businesses and advertisers, including: The degree of competition between social media services; trends in mergers and acquisitions by social media platforms and more. Read more
The University of Western Australia notified students and alumni of the breach of its Callista student information system on Friday, as investigations into the extent of the “random attack” continue. The university said personal information held in Callista that was accessed included names, residential addresses, phone numbers, email addresses, course details and photos. Read more
The consumer watchdog, the Australian Competition and Consumer Commission (ACCC), took Google to the Federal Court last year. The Federal Court found Google represented to some Android users that the setting titled Location History was the only account setting that affected whether Google collected, kept and used personally identifiable data about their location. Read more
Australian-based vendor, Cyara, is debuting its new Botium chatbot and conversational AI testing features for CX testing and assurance. The new release introduces two new test types for testing bots in the IVR channel as well as voice tests to ensure voicebots perform well in all environments, including mobile devices and browsers. Read more
Despite the fact that the Australian government is revising its cybersecurity frameworks and policies to strengthen resilience against nation-state threat actors, Australian Signals Directorate admits that proposed security frameworks only raise the baseline of security. To help Australian businesses avoid the mistakes, here is a list including the biggest data breaches including brands like Canva, ProctorU etc.. Read more
Google was found to have misrepresented the fact that the only setting in an Android system that could affect data collection was "location history". However, another setting, "web and app activity" could also enable data slurping by the system. The Australian Federal Court has fined the company $60 million due to these actions. Read more
IAB report found that seamless omnichannel shopping experiences will present the biggest opportunity for brands this year as shoppers return instore. Retail marketers must assess their marketing strategies to ensure they can adjust activities to respond to economic changes, navigate the continuing influence of covid, optimise shoppers omnichannel experiences and bolster confidence among hesitant shoppers. Read more
Metigy was a platform based in AI, offering machine-led marketing solutions for small businesses. Metigy has gone into voluntary administration, leaving Metigy’s 75 employees shocked, given that the Australian Financial Review recently reported the company had grown more than 300 per cent in 2020 and 2021, and was planning on raising money with a valuation of $1 billion. Read more
Zen is an Adelaide-based company specialising in providing data connectivity, loyalty, digital marketing, gift card solutions and in-store digital advertising to retail liquor and hospitality industries. LMG is incorporating Zen’s loyalty and digital marketing platforms to complement LMG’s existing digital marketing reach. Read more
In 2020, Google the search engine giant announced that it would begin to phase out cookies on its browser Chrome within two years. Good news is, UK regulators forced Google to push the phase-out back until 2023. Tim Glomb from Cheetah Digital said the ramifications of third-party cookies going away will have a massive impact on global advertising. Read more
Lexer has been selected as the customer data experience (CDXP) partner for Cotton On Group’s e-commerce site across nine different regions and for all of its eight brands. Cotton On says it will use Lexer’s CDXP to better understand its customers and use that insight to build more relevant, personalised communications through the customer’s preferred communication channel. Read more
National Australia Bank (NAB) has become embroiled in its second significant data breach in three years, revealing the names and contact details of about 13,000 customers were accidentally shared with two data service companies. Confidential information such as drivers’ licences was also inadvertently uploaded to third-party servers. Read more
Nexion's second region - Nexion Pacific spans the East coast of Australia to the West coast of North America. Aiscorp and Silicon are outstanding businesses with long histories of delivering services in the Pacific region, according to reports, the acquisitions would triple the company's net worth to $18.3 million. Read more
Australia’s Google Cloud Platform ecosystem is approaching critical mass just five years after Google established its first GCP data centre in Sydney in 2017, enterprises are adopting GCP for its core strengths in data analytics, sustainability, and alignment with cloud-native technologies. Read more
Magna Australia's new research demonstrates the power of AR to offer consumers a personalised experience they have the luxury of controlling. The fact consumers noted utility and usefulness alongside an increase in purchase intent has confirmed ARs ability to help drive decision making in the purchase journey. Read more
The Australian Competition and Consumer Commission alleges that Bank of Queensland did not meet this obligation on 1 July 2021 as required, and did not make the required services available until 13 December 2021, which meant that the bank’s customers were unable to share their CDR data causing a penalty of $133,200 to the bank. Read more
Australia-based messaging provider, MessageMedia has purchased Melbourne-based Smooth Messenger for an undisclosed sum. Smooth Messenger has a text messaging application that integrates with Zoho’s customer relationship management (CRM) platform and allows businesses to seamlessly send two-way messages to their contacts via SMS and MMS. Read more
Melbourne-based reusable and recycling packaging manufacturer Pact Group taps enterprise automation SnapLogic’s no-code platform to handle its data flow and process data management faster and more scalable than before. Given how effective the solution is, Pact Group is planning to use it in other areas of the business such as human resources. Read more
Sydney-based global media consultancy and technology business, Audience Precision, this week unveiled its proprietary end-to-end technology platform, Precise360, for media strategy and guidance. The platform is being positioned as a single source of truth underpinned by consumer behavioural data that provides a full media strategy guidance system. Read more
TikTok admitted to US senators that US user data was accessible in China. The company has previously stated some Australian data is kept in US servers therefore Liberal senator James Paterson wrote to TikTok to request information on Australian users' data security. Read more
Melbourne-based RMIT University has partnered with Adobe and Merkle to create a course to accelerate careers with graphic design principles, capabilities, and industry-leading tools within a flexible, digital delivery environment. In the last 12 months, job ad analysis through Burning Glass revealed 13,535 job postings requiring Adobe Photoshop skills or graphic design skills. Read more
Delacon is claiming an Asia-Pacific first after integrating its call tracking solution into Google Ads to support campaign performance attribution. This integration increases call tracking accuracy and gives greater visibility on calculating cost per lead and cost per acquisition, which in turn improves campaign optimisation and drives increased return on investment. Read more
Veridooh has debuted a new solution for verifying programmatic digital out-of-home (DOOH) advertising that combines out-of-home’s impact with digital’s efficiency and metrics. By providing third-party verification, advertisers can have confidence that their investment is being delivered as planned, encouraging further ad spend in the sector. Read more
CHOICE, in a complaint to the Office of the Australian Information Commissioner (OAIC) published on Monday said use of the technology by three of Australia's biggest retail was unwarranted. They have been referred to the privacy regulator for recommended enforcement action. Read more
HubSpot's new Nonprofits platform is set to help NFP organisations through a specific set of tools, resources, support and pricing. The launch of HubSpot for Nonprofits comes after new research from HubSpot found that over nine in ten (95 per cent) Australian not-for-profits experience barriers to growth, such as disparate software, multiple sources of data and a clouded source of truth. It also found nearly 3 in 10 don’t use a CRM.Read more
Westpac’s BT is modernising its Panorama financial planning platform by migrating it to run in the cloud, which should also make the platform easier to separate from the group. Westpac reveals challenges of ring-fencing large IT assets and unwinding tight system integrations to prepare those assets for life outside of the Westpac Group. Read more
The Queensland government is considering forcing agencies to report data breaches to affected individuals and the state’s privacy commissioner as part of proposed privacy and right to information reforms. The Department of Justice and Attorney-General on Friday released a consultation paper calling for feedback. Read more
Cotton On has selected Lexer’s homegrown customer data platform (CDP) to power its customer experience and personalisation ambitions. With CDP, Cotton On aims to better understand customers at an individual level and use that insight to build more relevant, personalised communications through the customer’s preferred communication channel. Read more
The report found that Aussie influencers and brands are not jumping on the NFT bandwagon as fast and as eagerly as its counterpart countries. The top 3 categories for NFTs in Australia are Art (12.7 percent), Music (10.4 percent) and Photography (8.4 percent). Read more
Consumer advocate CHOICE has revealed that three of Australia's largest retailers - Kmart, Bunnings and The Good Guys are using facial recognition technology in their stores, often without shoppers realising that they are being surveilled and their biometric information stored, raising concerns among privacy experts. Read more
Zitcha has officially launched with the ambition to empower retailers to become publishers by monetising their owned and external media ecosystem. It connects the media assets of a retail brand including email, apps, digital in-store screens, Web and social media, allowing retail suppliers to connect directly with consumers. Read more
Head of data and analytics Glen Shields shares the journey to bring together multiple marketing and data systems together to start driving personalisation. Shields dives into how to form the data team, get the data side of things happening better and also to manage the Salesforce environment that Leukaemia consolidated all of those different CRMs into. Read more
Selligent's new report reveals that only half of Gen Z respondents say they have control over their personal data. This generation is also rewriting the rules of consumer engagement in areas like technology, shopping, media and brand loyalty. it’s vital marketers forge a new toolkit aimed at reaching and engaging with Gen Z exclusively. Read more
Australian online advertising continued to grow in the first quarter of the year, buoyed by political and government spending. On the flip side, retail experienced the biggest decline in share, dropping from 16.4 percent to 13.5 percent of the general digital advertising market over the quarter. Read more
Data-driven loyalty offers tailored to a segment of one and across multiple brands and regions is one step closer to reality for Seagrass Boutique Hospitality Group. With plans to open upwards of 10 venues a year across different brands and locations, the utility of a consolidated loyalty program will also continue to grow. Read more
Cisco, one of the Australia’s leading IT and networking companies, has joined Lifeline in pushing for better Mental Health in the workplace. For the second year running, Cisco will take part in The Push-Up Challenge as it aspires to top the community fundraising chart. Read more
New Ipsos report for the World Economic Forum looks at consumer familiarity with VR, AR and metaverse, the gender attitude towards them and use cases. The report surveyed adults across 29 countries and found 52 per cent overall are familiar with the metaverse, compared to 44 per cent in Australia. Read more
Convo Ink offers a smart content marketing engine designed to connect marketers, content producers and publishers in order to deliver branded content to audiences. The new seed funds will be used to expand content platform capabilities and further invest in the recently launched attention measure, the Quality Attention Score. Read more
Australian broadcast giant ABC has reported that learning software providers were slurping up data of students during the pandemic without clearly indicating they were doing so, but failed to disclose that both its iview service and its news website do something quite similar Read more
According to the new Sisense Future of Data Analytics Report 2022 - Asia Pacific Edition, data professionals in the APAC region see data and analytics as valuable to digital transformation and future-proofing their business, yet find their organisations’ strategic capabilities are far from reaching their true potential. Read more
Robotic Marketer, has unveiled a new digital marketing dashboard to complement what it says is the world’s first marketing strategy technology platform. The technology uses data-driven benchmarking, peer-sourced insights, data mining and machine learning to help marketing teams create and execute more effective marketing strategies. Read more
CommBank has moved to the next phase of its plan to build a huge loyalty platform of linked services for banking customers. It is launching loyalty scheme Yello to six million retail banking customers in a bid to retain customers in the face of global competition from big tech while getting ahead of incoming data privacy regulatory changes. Read more
According to the latest Bazaarvoice Shopper Experience Index, reviews and photography from peers, along with an ability to view other consumer insights and purchase via social channels are rising up the ranks when it comes to how Australian shoppers convert. Read more
Enterprise data platform for Salesforce, Odaseva, is extending operations across the Asia-Pacific region as well as UK as it also releases new product offerings. Odaseva chief revenue officer said. “We are meeting rising demand for our solutions which can keep data close to the customer across geographies, while also keeping the enterprise in line with local data regulations.” Read more
Smaller telcos could be exempt from obligations under Australia’s consumer data right (CDR), if a proposal by Treasury is adopted. Federal Treasury and the Data Standards Body suggest the telecommunications sector follow the model used in the energy sector, where the CDR doesn’t apply to companies below a minimum number of customers. Read more
Aussie brand Dissh launched phase one of the rollout in February to link up all email, social advertising and customer data. It is expected to deliver greater customer visibility by automating and integrating of audiences across all channels, while built-in test-and-learn capabilities will eventually be extended across all touchpoints to bring personalisation into business processes. Read more
It’s time for customer experience leaders to open the aperture and think more broadly about the ways they can impact, align with and accelerate key business initiatives. Forrester’s CX executive partner and senior analyst, Su Doyle said the trajectory of customer experience leadership maturity today is following a similar path to marketing leadership in terms of demonstrating value of widespread business benefit. Read more
NAB is accelerating its digital plans with further acquisitions and the continued rollout of a digital home loan platform. NAB chief executive Ross McEwan told investors it has “more than 60 percent of our apps migrated to the cloud”. The bank credited its investment and technology work for better positioning it to combat cybercrime, and its use of digital data and analytics for improve consumer outcomes. Read more
Aussie fintech HelpPay has created a technology that turns a bill into a shareable link and payment page, which consumers then share via email, social channels and chat with multiple individuals so they can pay any amount directly towards the bill in order to understand what’s driving customer engagement and rapid-fire website innovation. Read more
The new personalised digital gift messages are being facilitated by Melbourne tech startup, gift flick, which has created an ecommerce plug-in allowing consumers to virtually send a product or gift voucher in an online retailer’s store via their preferred messaging channel and at a time they set. The gifts are then revealed as part of a ‘gift story’ featuring a personalised message, photo and/or video. Read more
UserTesting, a video-based human insight, released the 2022 CX Industry Report that reveals a strong demand for actionable human understanding in the APAC region across every industry and organisations of all sizes. The report found that more than 57% of APAC respondents noted that CX is a top investment area. Read more
The Australian Competition and Consumer Commission (ACCC) initially launched legal proceedings against Trivago in 2018, alleging the site’s hotel comparison service had been misleading consumers for nearly four years. The highlighted prices were often not the cheapest, but instead those Trivago was prioritising for advertisers willing to pay the best cost-per-click rates for promotion. Read more
At the Independent Media Agencies of Australia’s ‘Operation Bounceback’ event earlier this month, SMI’s Managing Director AU/NZ Jane Ractliffe said it is notoriously difficult to get a breakdown of programmatic spend, which is usually lumped in with digital – but that would soon change for News media. Read more
The ABC has been asked to clarify whether iview users are being informed about the extent to which their data is being shared with commercial entities or whether they are in the dark about it altogether. The question was posed by the Australian Privacy Foundation on Friday. It was a follow-up to a missive from ABC chairman Ita Buttrose in which she had responded to the APF's concerns over the introduction of compulsory logins. Read more
Alida plans to launch a data centre in Sydney in winter 2022 in order to provide enhanced data services as well as scale to serve more customers operating in the Oceanic region.
Having an onshore data centre will help it not only to better meet the needs of customers in Australia and New Zealand but also enhance the data collection process and efficiently meet clients’ regional compliance requirements. Read more
Indie agency Optimising has become a preferred search engine optimisation (SEO) vendor for global e-commerce platform Shopify, joining its Shopify Plus Partner Program after a lengthy screening process, citing its good client relationships, trust and genuine approach. Read more
TotallyAwesome is the world’s first programmatic solution aimed at younger people in the APAC region, engaging with users contextually via apps, websites and games in an attempt to provide brand-safe environments for teens. The platform aims to deliver over 300 million monthly active online users under 18 across Asia Pacific, without collecting any personal information or data. Read more
The report, 2022 Digital Consumer Trends: Australian edition has revealed consumers across Australia trust ads less and prefer to interact with a brand in more personalised ways. According to the report, email continues to sit comfortably as Australian consumers’ preferred channel. Read more
The federal government will pour another $130.1 million into its digital economy strategy over the next four years, the new funding will build on the $1.2 billion provided in last year’s budget in a bid to help make Australia a top ten data and digital economy by 2030. Read more
Head of product for Nine’s BVOD service 9Now, Lewis Evans said right now one of the risks associated with personalisation can come in the pursuit of ‘perfect personalisation’. The risk with personalisation right now is ‘doing it too well and being creepy’ . Read more
Cheetah Digital reveals consumer data and privacy concerns across Australia, U.S and other countries
The 2022 Global Digital Consumer Trends Index, released by Cheetah Digital, a cross-channel relationship management solution provider, in conjunction with eConsultancy, examined consumer attitudes and year over year trends across personalisation, privacy, messaging, advertising and brand loyalty. Read more
Adobe’s recent 2022 Digital Trends Report across Asia-Pacific paints a clear picture of digital’s significance today and into the future on CX, it tells us about digital and data maturity and how organisations continue to keep up with with customer experience expectations. A/NZ businesses in particular are set to outstrip other global regions in customer experience investment in 2022. Read more
Australia-based communications tech player, Soprano acquired UK-based Ubisend for an undisclosed sum
Consumers and citizens are demanding ever more tailored communication experiences from the brands and organisations they’re engaging. Soprano said it’s looking to leverage ubisend’s AI-powered communication technology to launch, manage and monitor conversational solutions and scale AI communications and automation across an organisation. Read more
Based on analysis of 46 billion web sessions from around the globe and across 14 industries, these findings and the report are designed to help brands benchmark their digital performance against industry averages, highlighting where they should focus their attention and resources to gain a competitive advantage in today’s crowded market. Read more
A coalition of independent news publishers including Broadsheet, Concrete Playground, Urban List, Star Observer, Australian Jewish News and Australian Chinese Daily have stopped publishing news for 24 hours as part of collective action called WaitingOnZuck, pressuring Facebook to pay small and medium organisations for journalism. Read more
Australia ranks number one in Asia Pacific for most ransomware attacks, and seventh globally according to new research which reveals that 37% of all attacks on Australian organisations targeted the commercial and professional services sector, research also found that ransomware payments hit new records in 2021 as cybercriminals increasingly turned to Dark Web “leak sites”. Read more
In conjunction with eConsultancy, the global report looks at consumer attitudes and year over year trends in personalisation, privacy, messaging, advertising and brand loyalty based on survey insights. The report details consumer preferences including: What they expect from the brands they buy from; The channels and formats they prefer to communicate; The type of data they’re willing to share; and the terms under which they’re willing to share it. Read more
CPG giant Kimberly-Clark is backing ad verification providers to underpin programmatic advertising after Google kills cookies, unlocking the ability to optimise media investment to attention and enabling brands to plug automated creative directly into programmatic pipes. It's a big call given recent shenanigans, but Global Programmatic Capability Lead Rachel Mervis is confident the likes of IAS, Double Verify and White Ops can deliver. Read more
The Australian Competition and Consumer Commission (ACCC) is lining up alongside Twiggy Forrest and taking Facebook parent company, Meta, to court for publishing scam celebrity cryptocurrency advertising on its platform. The regulatory watchdog last week confirmed it had instituted Federal Court proceedings against the two businesses making up Meta - Meta Platform and Meta Platforms Ireland – alleging the business engaged in false, misleading or deceptive conduct by publishing scam advertisements featuring high-profile Australia business entrepreneurs and public figures. Read more
After a fraught time recovering and rebuilding from the loss of a crucial global data verification alliance with Facebook, Nielsen is launching a new online advertising measurement service here that is no longer reliant on one provider – and will ultimately match and measure ad exposure to sales impact. Nielsen Identity System, which starts in early April and will underpin Nielsen's plans to create a rival audience measurement service to the IAB-sanctioned Ipsos contract, takes local data from Unpacked by Flybuys, The Trade Desk, Equifax and others. Read more
A Yabble survey of insights professionals found that only 35 per cent of Australian respondents currently use text analytics tools to glean insights from data, but 91 per cent plan to use them the same or more in the next 12 months. Respondents describe the advantages they’re looking for in AI driven tools as removing manual processes (42 per cent), making analysis faster (41 per cent) and making analysis easier (52 per cent). Hey Yabble is meeting all of those needs and has already helped to save insights teams nearly 100,000 hours of manual processing. Read more
The integration enables advertisers across APAC to increase performance on campaigns by targeting and retargeting more precisely when using Yahoo’s demand-side-platform (DSP). Through the partnership, Yahoo clients now have access to more accurate campaign measurement and attribution plus a complete offline-online view of audiences, crucial in today’s fragmented world. Nearly 40 advertisers have since adopted the integration into their campaigns and achieved outstanding results, including BIG W’s “Toy Mania” artificial reality omnichannel campaign. Read more
Home grown media intelligence startup, Truescope, has secured $6.2 million in funding to support its international expansion efforts.
The latest investment round was led by venture capital firms, Investible and Jelix Ventures, as well as other private investors. The funds will be used to launch and support Truescope’s USA market entry and accelerate engineering and technology innovations in the SaaS platform’s pipeline. Read more
Data breaches in Australia are on the rise, particularly in the financial and healthcare industries. The Australian government is revising its cybersecurity frameworks and policies to strengthen resilience against nation-state threat actors. However, even the Australian Signals Directorate (ASD) admits that proposed security frameworks only raise the baseline of security. To help Australian businesses avoid some of the common malpractices that facilitate data breaches, we've compiled a list of some of the biggest data breaches in Australia, ranked by magnitude of impact. Read more
A Yabble survey of insights professionals found that only 35% of Australian respondents currently use text analytics tools to glean insights from data but 91% plan to use them the same or more in the next 12 months.
Respondents describe the advantages they’re looking for in AI driven tools as removing manual processes (42%), making analysis faster (41%) and making analysis easier (52%). Yabble CEO and founder Kathryn Topp says this evolution will allow businesses to spend time on what really matters — capitalising on opportunities — rather than manually analysing data. Read more
Zonos, a company that provides cross-border commerce solutions, has opened its first international office in Australia’s Gold Coast and appointed Travis Robinson as its APAC general manager. With Asia-Pacific expected to continue to lead global ecommerce sales, the need for accurate cross-border duty and tax calculations, VAT compliance and HS code classification will continue to grow, the company said. Read more
The Australian government fell outside the top industry sectors for data breaches in the second half of 2021, despite agencies logging 28 notifications during the six-month period.
The latest notifiable data breaches report, released on Tuesday, shows there were 464 notifications in total received by the Office of the Australian Information Commissioner (OAIC) between July and December 2021, up from 446 in the first half of the year. Read more
TechConnect CEO Mike Cunningham says it was already clear that 2022 will be a pivotal year for how Australian organisations use data to differentiate themselves. He says, “The Australian economy, like many others, is facing a once in a hundred-year period of fundamental change, driven by forces like new global rules for operating in the face of climate change, faster decision making at scale due to COVID, and an avalanche of information to come to terms with. Read more
Deloitte Digital has acquired three digital experience consultancies – Blended Digital, New Republique and Venntifact – adding a team of 70 professionals to its ANZ headcount. With now over 1,100 consultants and technologists across Australia, Deloitte Digital is one of the largest players in the digital transformation space at the nexus of creativity, marketing and technology. Read more
Optus rolls out 5G innovation program and new Australian 'hub'
Optus Enterprise, has announced the launch of a new 5G led Innovation Program, designed to bring enterprise, SMBs and startups together. Read more
Group M Australia has become the latest country in the Group M network to launch Inca, an AI-powered influencer and content marketing platform designed to promote brand safety and return on investment. The platform was first rolled out for APAC in 2019, and launched in New Zealand in early 2021 and – with the addition of Australia – now spans across 30 countries. Read more
A 17 per cent lift in active loyalty members, increase in unaided brand awareness, higher Net Promoter Score and significant omnichannel take-up are among the highlights touted by Baby Bunting in its half-year report.
The retailer reported a 10 per cent increase in comparable sales growth in the first half of FY2022 to $239.1 million, 23.8 per cent of which was sales conducted online. Total online sales including click-and-collect were up 32.6 per cent to $56.8m Read more
CommBank is leading the counteroffensive against platforms that are eating the world, with Woolies, Coles and the major card providers hot on its heels, powering first party data markets and moving away from legacy digital economics. But what does that mean for everybody else? Opportunity for those that can collaborate, reckons Tim Tyler, Managing Partner at Ellipsis & Co. Read more
Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a partnership together with PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, to bring programmatic omniscreen TV audience targeting to Australia. The announcement marks an expansion of Samba TV’s existing European partnership with PubMatic. Read more
Cyara was co-founded in Melbourne in 2006, its flagship offering is the SaaS-based Automated CX Assurance Platform, which has more than 250 global brands clients. The investment will be used to accelerate product innovation, expand CX assurance into new emerging digital channels, fund strategic acquisitions of complementary technologies and fuel geographic expansion. Read more
Google saw that replication of Australia’s framework would force information to be consumed in a particular manner, “favouring a narrow range of sources for the diffusion of knowledge.”
In effect, this would carry the huge implication of undermining democratic discourse and media diversity. Read more
Covid gave Reckitt Benckiser a snapshot of just about every Australian who could possibly buy cleaning products – and along with retailers, a huge trove of shopper data to fuel digital campaigns. Harnessing that data has already driven 2.5x better returns, says Reckitt Hygiene product marketing boss Saurabh Jain. Read more
Livewire is a global gaming marketing and gametech company that creates integrated gaming marketing strategies. The partnership with Anzu will allow advertisers to run non-disruptive ads within many of Roblox’s most popular games. As of January 2022, Roblox claims to have over 40 million games and be reaching 9.4 million daily active users across APAC in Q3 2021. It also claims 110 million global active monthly users. Read more
Australia’s brands continue to scramble to digitally transform. The problem is, they don’t have the capability. Chronic underinvestment in people and skills, combined with high churn and a tightening talent crunch, means the wheels are spinning but marketing departments are getting nowhere fast. We can’t just hire our way out of trouble. Here’s an alternative plan. Read more
Advertising investment is forecast to grow by 9.2 per cent globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. Ad spend in Asia Pacific is expected to grow by 5.9 per cent, with digital forecast to increase 9.6 per cent to a share of 61.1 per cent of total APAC advertising spend. Read more
Report shows organizations rely on CDPs to comply with data privacy and security regulations as well as deliver relevant customer experiences in an increasingly competitive digital landscape. This survey helps to understand why global businesses implemented their CDP, priorities for customer data management, and what's coming next in the age of data. Read more
2022 will be a critical year for marketers. Digital and eCommerce are accelerating, and Google’s 2023 plan to end support for third-party cookies is Chrome inching closer. Colin Barnard looks at how this is causing a last-minute scramble to implement first-party data strategies and martech integrations. Read more
Purebaby was on the hunt for a software solution that would enable them to send personalised email messages to their existing and prospective customer base and allow them to move away from ‘batch-and-blast’ customer emails. Read more
Salesforce believes in having flexible, connected, and highly-personalised shopping experiences. Utilising their existing and new technology, they will endeavour to provide a gateway for organisations looking to scale up their cloud systems with the latest commerce technology. Read more
According to a new report by Deloitte, the APAC region is set to enter the ‘golden age’ of digital trade over the next three years. This evolution is due to the dynamic nature of cross-border e-commerce, a consumer trend towards digital lifestyles, the development of digital infrastructure, and regional cooperation. Read more
Twitter and Snapchat have voiced privacy concerns over proposed laws that would force Australians to verify their age on many popular websites. Such legislation would effectively require technology companies to keep users’ IDs and contact information. Read more
It’s a stressful time for marketers. Many believe that their lives will be disrupted to the nth degree without cookies. Meanwhile consumers are more protective of their personal data than ever. Read more
As artificial intelligence (AI) and advanced automation progress, capabilities being introduced into the ever-growing array of martech stacks and customer engagement technologies is exploding. Read more
Sports technology platform provider talks through the data intelligence and analytics approach that's helping it to improve internal commercial reporting as well as new and existing customer opportunities. Read more
For brands, data is everything. Those key insights into core consumers – how & when they shop, their key interests, and what makes them tick – are crucial in order to create powerful and tailored marketing strategies. Read more
Digital marketing platform Constant Contact will acquire Vision6, a provider of SMS and email marketing software based in Brisbane, Australia, the firm announced on Tuesday. Terms were not disclosed. Read more