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AZK Media

B&T feature: Judges’ tips to entering the B&T Awards

Are you more inclined to purchase a bottle of wine with a shiny gold ‘award-winning’ sticker on it? Of course, because you trust the glitzy accolade resembles a high-quality drop. Similar to that coveted bottle of wine, you can toast to becoming the industry’s top-shelf choice by winning a B&T Award.


B and T logo with text that reads: Awards 2024 Enter Now (insert coins) in the style of a vintage game. Next to text is a photo of people smiling and holding a B and T award trophy.

How does a B&T award elevate your brand?


The B&T Awards are the most prestigious in the industry, recognising the cream of the crop talent in marketing, advertising and creative fields. 


Alongside a list of expert judges, Azadeh Williams, Managing Director of AZK Media, offers her perspective on why professionals across marketing, advertising, creative and brand should enter the B&T Awards


Williams, who has been judging awards like the B&T Awards, Women Leading Tech, Mumbrella Publish Awards and the IT Journalism Awards for years, points out competition is tougher every year.


“The standard of entries is consistently high, and the competition only gets fiercer every year,” she says.


“A B&T Award actually means something, which is why industry professionals, not to mention potential future clients or employers, take them seriously.”  


AZK Media is no stranger to awards, having guided numerous clients through award entries over the years, plus led by example and received plenty of award accolades along the way.


This includes taking ‘PR Professional of the Year’ at the 2024 Mumbrella CommsCon Awards in Sydney. a finalist at the 2024 Women Leading Tech Awards for four years running and a finalist in the B&T Women in Media Awards for six years running. In 2021, AZK Media won B&T's Best of the Best Awards for Public Relations in 2021.


Azadeh Williams speaking on stage.
Azadeh Williams speaking at the 2024 Mumbrella CommsCon conference.

Williams says the B&T Awards stand out in an increasingly award-strewn business environment. “It’s one of the most prestigious awards for anyone in brand, creative, marketing, advertising, and agency sectors. Plus, it’s a really fun awards night out!” 


She advises potential entrants to carefully craft their submissions. “If you decide to enter, make sure to include plenty of proof points and examples. We receive impressive entries, so it's a good idea to invest the necessary time and effort in addressing the criteria.”


Read the full story with all the judge’s comments in B&T here


Authored by Jessica Phillips (Poulter), Senior Social Media and Communications Specialist at AZK Media.


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