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A to Z of Knowledge
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Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.
B&T Feature: Q&A with AZK Media’s Azadeh Williams on judging the 2025 Cairns Hatchlings program
Azadeh Williams shares her vision on how the Cairns Hatchlings program is shaping the future of the marketing and advertising industry.
Jessica Phillips
Apr 1
What makes AZK Media tick? PR client testimonials from Marta Grutka and Nexxen
Find out why AZK Media is leading the charge in transforming PR on a global scale. Testimonials from Nexxen and Marta Grutka.
Jessica Phillips
Jan 24
Why Marta Grutka says B2B tech companies cannot afford to skip local PR in APAC
How does a tech brand enter the Asia-Pacific (APAC) region? Marta Grutka says it's about trusted relationships.
Jessica Phillips
Jan 15
From AI hype to tangible results: Gladwin Mendez on ROI in marketing, PR and tech
At SXSW Sydney, Azadeh Williams interviews Gladwin Mendez on how AI tech vendors stand out in APAC and why marketing and PR is essential.
Jessica Phillips
Dec 20, 2024
Why AI can’t replace your creativity: Insights from marketing leader Oksana Koriakova
Azadeh Williams interviews renowned marketing leader Oksana Koriakova on the impact of AI.
Jessica Phillips
Dec 18, 2024
Why media relationships matter for tech growth in APAC
AZK Media’s Azadeh Williams interviewed award-winning journalists on building strong media relationships at the 2024 TechLeaders Forum.
Jessica Phillips
Oct 8, 2024
MicroStrategy: Tips on business growth
AZK Media’s Managing Director Azadeh Williams chats with Business Intelligence vendor MicroStrategy on maximising market presence in APAC.
Jessica Phillips
Sep 17, 2024
Sink or swim in APAC? Tech retail vendors share strategies for brand recognition
At the 2024 Online Retailer Expo in Sydney, AZK Media's Azadeh Williams quiz retail technology vendors about brand recognition in APAC.
Jessica Phillips
Aug 23, 2024
Winning gold in retail technology: Importance of brand awareness and marketing for success
At the Online Retailer Expo in Sydney, AZK Media's Azadeh Williams asked retail technology vendors about their focus on brand awareness.
Jessica Phillips
Aug 12, 2024
Breaking ground: Challenges of tech businesses entering the APAC market
AZK Media managing director Azadeh Williams quizzes prominent local tech-industry leaders about their approach to cracking the APAC.
Jessica Phillips
Jun 13, 2024
Top journalists reveal why tech companies need PR
AZK Media's Azadeh Williams asked some of Australia’s best tech journalists for their exclusive insights on the importance of PR.
Jessica Phillips
Jun 3, 2024
What should tech companies look for in a PR agency?
AZK Media interviews journalists about what tech companies should look for in PR agencies.
Jessica Phillips
Jun 3, 2024
AZK Media Managing Director speaks about career burnout at Mumbrella CommsCon
CommsCon award-winner Azadeh Williams hosted a presentation on fighting burnout at the 2024 Mumbrella CommsCon in Sydney.
Jessica Phillips
Apr 19, 2024
Martech in APAC: Satya Upadhyaya reveals business growth tips
Learn strategic essentials all companies eyeing APAC expansion must know and common mishaps to avoid.
Julie Cooper
Dec 7, 2023
Featured in MARKETECH APAC: Top technology PR tips
In this feature interview with Marketech APAC, we deep dived into some key technology PR and communications tips to help businesses
AZK Media
May 16, 2022
Featured in Forbes: Expert tips on 'visual marketing'
Visual search is growing in popularity every day. Here are a f key tips for ensuring website images and videos are easily searchable
AZK Media
May 16, 2022
Featured in Forbes: Managing a PR crisis
How can a company use a crisis as an opportunity to make positive changes and then communicate them to boost the brand’s image?
AZK Media
May 15, 2022
Featured in Dynamic Business: Tips for growing your technology business
When it comes to investing in the right marketing and PR partner, it's all about value, not price. So what does it take to grow your busines
AZK Media
May 15, 2022
IWD Feature Interview: Breaking the bias in technology
At AZK Media, we believe diversity from board level down has a profound ability to transform technology companies for the better.
AZK Media
May 15, 2022
AZK Media Founder shortlisted for B&T Women Leading Tech Awards
We are delighted to announce that our Founder and Managing Partner, Azadeh Williams has been shortlisted for B&T Women Leading Tech Awards.
AZK Media
May 11, 2022
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