Featured in MARKETECH APAC: Top technology PR tips
Azadeh Williams, founder and managing partner at AZK Media talks about effective digital marketing communications.
A to Z of Knowledge
Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.
AZK Media
- 6 days ago
Featured in Forbes: Expert tips on 'visual marketing'
AZK Media's Founder and Managing Partner, Azadeh Williams, shares her best tips for ensuring website images and videos can be crawled.
AZK Media
- 7 days ago
Featured in Forbes: Managing a PR crisis
How can a company use a crisis as an opportunity to make positive changes and then communicate them to boost the brand’s image?
AZK Media
- 7 days ago
Getting the investment right in growing your technology business
When it comes to investing in the right marketing and PR partner, it's all about value, not price. So what does it take to grow your busines
AZK Media
- 7 days ago
IWD: Breaking the bias in technology
Top women leaders in the public relations/communications industry across Australia share some of their experiences and insights.
AZK Media
- May 11
AZK Media Founder shortlisted for B&T Women Leading Tech Awards
We are delighted to announce that our Founder and Managing Partner, Azadeh Williams has been shortlisted for B&T Women Leading Tech Awards.
AZK Media
- May 11
Featured in Forbes: How to leverage AI in marketing and advertising
The team at AZK Media have been honoured to represent some of the biggest tech enterprises in the martech and adtech space.
AZK Media
- Apr 20
Leveraging data to drive customer loyalty: trends and opportunities
Cheetah Digital's new report shows more than half of Australian consumers (63%) don’t trust social media platforms with their data.
AZK Media
- Apr 20
Experts reveal what it takes to build a great modern data stack
Ignatius Bourke from Fivetran, and Rohan Persaud, from Sisense, explore what it takes to build a great data stack to improve efficiency.
AZK Media
- Apr 5
Lead generation: is there an easier way?
Every B2B sales leader at one point in time has uttered those four magic words: where are the leads? And yet despite the technology,...
AZK Media
- Jan 30
Marketing and sales alignment: what's new?
At AZK Media, what we've found when we talk to businesses at C-Suite level is that there’s often a misconception in the B2B space that...
AZK Media
- Jan 27
Data analytics trends and opportunities in healthcare
The ongoing effects of the pandemic, rise of IoT and increased patient expectations for healthcare institutions to personalise their...
AZK Media
- Dec 5, 2021
Five B2B marketing tactics to avoid
Since COVID-19, we’ve seen a wave of marketing redundancies, marketing budgets being slashed and the onset of ‘panic marketing’, with...
AZK Media
- Nov 19, 2021
Why entrepreneurs need to value marketing from the start-up phase
Marketing is critical for any venture from the outset. Why? To put it simply, you cannot grow without a customer market or ‘engaged...
AZK Media
- Nov 3, 2021
Why marketers deserve a seat at the boardroom table
Marketing is now playing a more important role in fuelling the revenue engine of companies, given the increased sophistication of...
Azadeh Williams
- Aug 24, 2021
How to get the most out of your PR investment
Budget purse strings are tighter than they have ever been and now marketers need to show their bosses tangible evidence of ROI to prove...
Azadeh Williams
- Aug 24, 2021
How to spot bullying in your marketing team
There is no doubt that marketers are under the pump, with slashed budgets, a pandemic causing lockdowns - and are the ones leaders blame...
Athina Mallis
- Jul 7, 2021
Gai Le Roy reveals challenges and opportunities for adtech businesses in the APAC region
At AZK Media, we're passionate about helping adtech and martech businesses grow in the APAC region. In this article, we speak with Gai Le...
Athina Mallis
- Jun 11, 2021
How to choose the best marketing agency
The media and digital marketing agency landscape is saturated with choice, and it can be overwhelming to find the best marketing partner...
Athina Mallis
- Jun 9, 2021
Why marketers need to consider a 'reverse Maslow Hierarchy' of needs
World-leading marketing strategist and Managing Director of Auracle World, Mahesh Enjeti speaks to Target Market host Athina Mallis about...