marketing | B2B Marketing + PR

A to Z of Knowledge

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

Jul 7

Gai Le Roy reveals challenges and opportunities for adtech businesses in the APAC region

At AZK Media, we're passionate about helping adtech and martech businesses grow in the APAC region. In this article, we speak with Gai Le...

Athina Mallis

Jun 11

How to choose the best marketing agency

The media and digital marketing agency landscape is saturated with choice, and it can be overwhelming to find the best marketing partner...

Why marketers need to consider a 'reverse Maslow Hierarchy' of needs

Athina Mallis

Jun 9

Why marketers need to consider a 'reverse Maslow Hierarchy' of needs

World-leading marketing strategist and Managing Director of Auracle World, Mahesh Enjeti speaks to Target Market host Athina Mallis about...

Vanessa Mitchell

May 7

A-Z of Public Relations Fact Sheet

Public Relations is a critical component of any healthy brand, communications and marketing program. Failure to keep across vital...

Vanessa Mitchell

May 7

A-Z of Customer Advocacy Key Trends

Customer advocacy, also known as word of mouth marketing, is one of, if not the, most powerful marketing tools brands have today. Why?...

The A to Z of Content Marketing Fact Sheet

Vanessa Mitchell

Apr 12

The A to Z of Content Marketing Fact Sheet

Content marketing. It’s a relatively new term for something that’s been around for eons, ever since the Ancient Egyptians started...

How HR businesses can connect with customers - Seek's Christophe Eymery reveals all

Athina Mallis

Apr 12

How HR businesses can connect with customers - Seek's Christophe Eymery reveals all

In today's digital environment, where we're overloaded with information and content, how can HR companies connect their message with...

Vanessa Mitchell

Apr 12

A to Z of Video Marketing Quick Guide

There's ample evidence to show video marketing is a powerful way to fire up your marketing inbound engine and build an emotional...

What's the definition of a modern marketer?

Athina Mallis

Apr 5

What's the definition of a modern marketer?

With economic uncertainty and short-termism, the pressure is on the modern marketer to do so much more, with less. But is it sustainable,...

Nicola Steel on why diversity in the technology sector matters

Athina Mallis

Mar 26

Nicola Steel on why diversity in the technology sector matters

Globally, diversity in the technology sector is progressing, but in many countries like Australia, there's a long way to go. In the...

Vanessa Mitchell

Mar 22

A to Z of Data Storytelling Fact Sheet

Good data is only half the story. The real value of data is the ability to be able to democratise it and make it easy to use and...

AZK Media

Mar 22

How not to pitch to journalists

The relationship between a journalist and PR has always been an interesting one. While their relationship can be symbiotic within the...

Athina Mallis

Mar 22

How to grow your adtech firm globally

The adtech and media landscape is changing fast, and the global opportunities for growth are both exciting and challenging. Rupert Pay...

Vanessa Mitchell

Mar 17

A to Z of Lead Generation Quick Guide

Lead generation. We all know we need it, but many organisations still struggle achieve it in a cost-effective, streamlined and scalable...

What it takes to accelerate digital innovation - expert insights revealed

Athina Mallis

Mar 16

What it takes to accelerate digital innovation - expert insights revealed

The recent global crisis has accelerated innovation and forced us to evolve digitally, says Nicola Millard, Principal Innovation Partner...

Common marketing mistakes and how to avoid them

AZK Media

Mar 2

Common marketing mistakes and how to avoid them

We recently spoke with Darren Woolley, founder and global CEO of Trinity P3 global marketing consultants on common marketing mistakes and...

How to grow your martech company: Experts share top tips on the Martech Podcast

Athina Mallis

Feb 23

How to grow your martech company: Experts share top tips on the Martech Podcast

The marketing technology landscape is fiercely competitive, so how can you stand out from the crowd? Azadeh Williams, founder and...

Athina Mallis

Feb 22

How to market brands during a crisis

When you hear the word crisis, the first thing that comes to mind is probably something large and catastrophic, such as the COVID-19...

How to provide a great CX strategy when the budget is tight

Athina Mallis

Feb 22

How to provide a great CX strategy when the budget is tight

Some CX strategies require a larger budget than others but with the pandemic impacting nearly every business, here are some ways to...

Marketers need to be constantly educating themselves

Athina Mallis

Feb 22

Marketers need to be constantly educating themselves

Marketing is such a quick, evolving space and sometimes it can be overwhelming for marketers to stay on top of it all. Vijay Solanki, CEO...

A to Z of Knowledge

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

Gai Le Roy reveals challenges and opportunities for adtech businesses in the APAC region

How to choose the best marketing agency

Why marketers need to consider a 'reverse Maslow Hierarchy' of needs

A-Z of Public Relations Fact Sheet

A-Z of Customer Advocacy Key Trends

The A to Z of Content Marketing Fact Sheet

How HR businesses can connect with customers - Seek's Christophe Eymery reveals all

A to Z of Video Marketing Quick Guide

What's the definition of a modern marketer?

Nicola Steel on why diversity in the technology sector matters

A to Z of Data Storytelling Fact Sheet

How not to pitch to journalists

How to grow your adtech firm globally

A to Z of Lead Generation Quick Guide

What it takes to accelerate digital innovation - expert insights revealed

Common marketing mistakes and how to avoid them

How to grow your martech company: Experts share top tips on the Martech Podcast

How to market brands during a crisis

How to provide a great CX strategy when the budget is tight

Marketers need to be constantly educating themselves

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A to Z of Knowledge​

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Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

Gai Le Roy reveals challenges and opportunities for adtech businesses in the APAC region

How to choose the best marketing agency

Why marketers need to consider a 'reverse Maslow Hierarchy' of needs

A-Z of Public Relations Fact Sheet

A-Z of Customer Advocacy Key Trends

The A to Z of Content Marketing Fact Sheet

How HR businesses can connect with customers - Seek's Christophe Eymery reveals all

A to Z of Video Marketing Quick Guide

What's the definition of a modern marketer?

Nicola Steel on why diversity in the technology sector matters

A to Z of Data Storytelling Fact Sheet

How not to pitch to journalists

How to grow your adtech firm globally

A to Z of Lead Generation Quick Guide

What it takes to accelerate digital innovation - expert insights revealed

Common marketing mistakes and how to avoid them

How to grow your martech company: Experts share top tips on the Martech Podcast

How to market brands during a crisis

How to provide a great CX strategy when the budget is tight

Marketers need to be constantly educating themselves

A to Z of Knowledge