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A to Z of Knowledge
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Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.


AZK Media Finalist for 2023 B&T Women in Media Awards in PR and Marketing
B&T’s Women in Media Awards is all about celebrating females making outstanding contributions to the industry and changing the future of...
AZK Media
Oct 23, 2023


AZK Media finalists for Mumbrella PR Professional of the Year
The Mumbrella CommsCon Awards recognised AZK Media Founder and Managing Director Azadeh Williams as PR Professional of the Year
AZK Media
Jun 5, 2023


AZK Media finalists for B&T Women Leading Tech Awards
We are delighted to announce that AZK Media has been shortlisted for the B&T Women Leading Tech Awards in TWO categories: Public...
AZK Media
Mar 8, 2023


B&T Feature: B2B marketing leadership and breaking the bias
In the B2B technology sector, which our Agency operates in, nearly one-in-ten company boards have no women. How can we break the bias?
AZK Media
Aug 11, 2022


Featured in Forbes: Why customer advocacy is critical for tech business growth
AZK Media Managing Partner Azadeh Williams explains why Customer advocacy is critical for any B2B demand-generation strategy.
AZK Media
Aug 3, 2022


Martech Podcast: Experts reveal how to grow your martech and adtech company in new regions
Azadeh Williams from AZK Media recently sat down with Ben Shapiro, host of the Martech Podcast, to discuss how to grow martech companies.
AZK Media
Aug 2, 2022


Featured in Forbes: Experts reveal the biggest challenges marketers face in 2022
Agency Council members voice their perspectives on the challenges marketers are facing this year.
AZK Media
Aug 2, 2022


AZK Media Shortlisted in B&T Women in Media Awards for PR and Marketing
AZK Media is honoured to be shortlisted in B&T Women in Media Awards in two categories, Public Relations and Marketing.
AZK Media
Jul 26, 2022


Featured in Forbes: B2B Marketing tips for tough times
We’ll take a look at why marketing needs to be valued in tough times so that you can rise through the storm better and more resilient.
AZK Media
Jul 26, 2022


Featured in Forbes: Tips for new CEOs to rebrand their B2B tech company
In this article featured in Forbes Magazine, we share a few simple tips new CEOs can consider to ensure a smooth transition.
AZK Media
Jun 1, 2022


Featured in Forbes: Marketing automation for tech companies on a budget
In this article featured in Forbes Magazine, we shared this simple and yet impactful form of marketing automation
AZK Media
Jun 1, 2022


Featured in Made for Marketers: Atomic habits to supercharge your marketing
Rock music, healthy habits, and toxic culture…what does it take to be a 'rockstar' marketer, especially given marketers are facing more scru
AZK Media
May 24, 2022


Featured in MARKETECH APAC: Top technology PR tips
In this feature interview with Marketech APAC, we deep dived into some key technology PR and communications tips to help businesses
AZK Media
May 16, 2022


Featured in Forbes: Expert tips on 'visual marketing'
Visual search is growing in popularity every day. Here are a f key tips for ensuring website images and videos are easily searchable
AZK Media
May 16, 2022


Featured in Forbes: Managing a PR crisis
How can a company use a crisis as an opportunity to make positive changes and then communicate them to boost the brand’s image?
AZK Media
May 15, 2022


Featured in Dynamic Business: Tips for growing your technology business
When it comes to investing in the right marketing and PR partner, it's all about value, not price. So what does it take to grow your busines
AZK Media
May 15, 2022


Featured in Dynamic Business: Breaking the bias in business
In this feature in Dynamic Business, we deep dive into the glass ceiling effect and its impact on women in the workplace, our very own Julie
AZK Media
May 15, 2022


IWD Feature Interview: Breaking the bias in technology
At AZK Media, we believe diversity from board level down has a profound ability to transform technology companies for the better.
AZK Media
May 15, 2022


AZK Media Founder shortlisted for B&T Women Leading Tech Awards
We are delighted to announce that our Founder and Managing Partner, Azadeh Williams has been shortlisted for B&T Women Leading Tech Awards.
AZK Media
May 11, 2022


Featured in Forbes: How to leverage AI in marketing and advertising
The team at AZK Media have been honoured to represent some of the biggest tech enterprises in the martech and adtech space.
AZK Media
May 11, 2022
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